Import From China

The most common idea associated with international trade is to find profitable products to import from China and make your profit selling at home. Load up a container, hand it over to your freight forwarder and sell on Amazon or Ebay. There are many individuals who have setup companies and are successfully importing from China wholesale and making a good profit.

There’s obviously nothing at all wrong with this business model but I’m suggesting now that you start thinking about disrupting this trend and turn it around by exporting luxury products to China. My prediction is that this will be where the biggest profits will come from over the next 20 years and in this blog, I’ll explain why.

Cheap Products To Import From China

Everyone is looking for cheap and profitable import products from China. The problem in today’s environment is that selling low quality, cheap products has become a false economy and consumers are now wise to this. Over the years many consumers have bought cheap products, imported from cheap Chinese suppliers, only to find they break or fail quickly and have to be replaced with a better quality product further down the line. In China, it’s the same thinking and the population is now starting to look to order high end, quality products coupled with excellent customer service and fast delivery.

Now is the time to change your thinking and turn from importing from China to UK and instead think about China trade deals but exporting to China and the massive market that there is.

The Population Of China

So let’s start with some basic numbers. How many people are in China and what’s the size of the economy? After all, one of the most important factors in our market research is the size of the market that we’re going to sell to.

The population of China is staggering at 1.371 billion people and is the world’s most populous nation.

Population of China

China has over 160 cities that have a population of over 1 million people. 53 cities in China have a population greater than two million people. Compare this for a moment with the US, who have just 10 cities with more than 1 million and the UK has just the one, London.

China’s biggest city is Guangzhou with a population of 44,294,245 (as of 2019). New York is America’s biggest city with a population of just 8,500,000 which is slightly bigger than London at 8,136,000.

Two of China’s most well-known cities include, Shanghai which has a population of 22,685,000 and Beijing, weighing in at 20,390,000.

To see the staggering growth of Shanghai from farmland to a modern city in just 20 years, watch this 20 second video:

This gives you an idea of the sheer size and scale of the population in China and any potential market to export goods to. You only need to find a niche range of products which even if you sold to just .01% of the Chinese population, you would have sold to 1,371,000 customers.

The future is quite literally mind-blowing as some estimates state that by 2025 China will have 221 cities with a population of at least 1 million. No other country and compare to this as far a market size.

Pay attention to these numbers, they are hugely significant. You should no longer be looking to import from China but to export to it.

China’s Economy

In economic terms, China’s economy ranks second, behind the USA (measured in nominal GDP in US Dollars). Without doubt China is gaining on the US economy with some claiming that it’s already overtaken the US as the world’s number one economy. Whether or not it’s number one or number two right now, really doesn’t matter for the argument of importing goods to China, it will become number one in the not too distant future.

GDP growth outstrips the US at 6.3% for 2019 compared to 2.5%. It’s just a matter of time before China takes the top spot.

Largest Economies

In 1978, China started a programme of economic reforms, at that time ranking ninth (GDP). China as we know became the manufacturing hub of the world and 35 years later, jumped to the current position of number two on the word economic stage.

China’s Middle Class

Here’s the biggest reason why you don’t want to import from China but export to it.

Over the last 20 years or so, China’s middle class has been flourishing. In 1999 China’s middle class was 2% of its population (29 million people) but that has now increased to 39% or over 400 million people. With a US middle class of just 120 million, the growing middle class is significant and not to be ignored. The Chinese government defines middle class incomes between the range of 60,000 to 500,000 yuan per annum ($7,250 to $62,500) and with living costs lower in China, even the bottom end salaries enjoy a good standard of living.

Perhaps a case in point, car sales in China have grown for 26 straight years, with 28 million new cars sold in 2018. To give an idea for reference, US consumers bought 17 million cars in 2018 and in the European Union, 15.5 million cars were sold.


An important feature of China’s emerging middle class that’s apparent is age. This upcoming middle class is young in comparison to other developed markets around the world. For example, in the US, income generally reaches its optimal point between the age range of 45 to 54. This is due to the need for higher education coupled with both professional and personal life experience.

In China, higher paying jobs generally require higher levels of education, which the older generation weren’t able to obtain, so the government has made a substantial push for higher education for the young, which will bring the wealthiest consumer to an age range of 25 to 44.

It’s estimated that this emerging middle class won’t meet it’s expected spending potential for approximately 20 years, so there’s time to research, put together a business plan and make headway into China now.

China And The Internet

Unsurprisingly, mobile and internet usage as exploded in the last 15 years. In 2006, just 10.5% of the population had access to the internet. This rose to a massive 54% by 2017, which believe it or not, is more than the entire population of Europe. This has brought about an equal increase in ecommerce and online shopping, with China responsible for 42% of the global market in 2017. While there is a big opportunity for online business in China, there’s a lot of competition so make sure you understand the basics of getting online before you take the plunge.

Internet Usage Asia

Looking at performance results of companies that have successfully marketed themselves in China, the winners have gained access to customers through digital and influencer marketing, as you may expect, attracting millennials.

WeChat is a huge marketing tool that must be utilised to identify and target customers for both online and offline sales. One very well known cosmetic brand uses WeChat to book facial treatments and another to access coupons and manage membership cards. Both innovative ways to use this social platform and take advantage of its user base.

China And International Travel

The Chinese are travelling internationally like never before. Yearly spending by Chinese tourists has grown by an astounding 1,380% – rocketing from $10 billion in 2000 to over $260 billion in 2016. To give you an idea of just how massive this is, over approximately the same period, US tourists spent $160 billion, an increase of 175% and their EU counterparts spent $388 billion, up 172%.

In 2018, Chinese tourists totaled 149.72 million, with some of the most popular destinations being Thailand, Japan, Vietnam, Singapore, America and Italy. The China Outbound Tourism Research Institute (COTRI) predicts that overseas trips by Chinese citizens will massively increase from last year’s figure of 145 million to more than 400 million by 2030.

Chinese Tourism

This is significant because as Chinese tourists travel to other countries and experience higher end, more luxurious products and services, they experience that difference in quality. Taste for different, quality food and drink is opened and on their return home, they find they want the same quality of product or taste and are willing to pay. Filling the gap in these markets is a potential gold mine.

In addition, a higher proportion of travels are the younger generation as they are beginning to earn higher salaries as mentioned. This is a big market to cater for when they return home.

It’s worth noting that Chinese luxury shoppers, spending abroad are now responsible for 33% of the global market.

The Luxury Goods Market

China’s domestic luxury goods market has grown at a very comfortable rate of 20% in both 2017 and 2018, which have been driven by millennial’s and women. Interestingly and an important fact to take note of, millennial’s contributed to almost all of the incremental growth of China’s luxury market over the past year.

This young consumer population are well informed about luxury products and embrace trends, valuing whats cool and new on the market. Millennial women spend more on luxury than men, proven by more than 25% growth in cosmetics in 2018, while watches grew by less than 10%.

A UBS survey found that 71% of millennials have a positive outlook on their finances with 81% expecting their income to increase.

Perhaps in response to this growing demand of luxury goods, the Chinese government has reduced import VAT duties on luxury items coupled with brands narrowing the price gap with overseas markets, which has raised the purchases of luxury goods in China from 23% in 2015 to 27% in 2018 and is anticipated to increase to 50% by 2025. This means that Chinese consumers no longer have to travel outside of China and Hong Kong to make their luxury purchases.

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Areas of Growth

China is a nation of savers, unlike the west, where we tend to be comfortable with taking loans and credit. Some 70% of China’s millennials own their own homes, which is double those of US millennials. Chinese households will save anywhere from 25% – 40% of their income which is one of the highest national saving rates in the world. While these households will continue to save, as incomes rise, so will expenditure.

As income rises, families tend to by more impulse products and small luxury items which is already happening in China. Housing and health are two areas that are fast-growing. Chinese are spending more on home ownership which will fuel the construction and furniture market. This may be an area to think about as an easier way to break into China. Freight forwarding won’t be a problem and with smaller home furnishings, drop shipping may be an option for smaller order quantity.

Health is important to Chinese culture and with an aging population, spending will likely increase in this sector. Research will be needed to enter this market as naturopathy and diet as a form of healthcare is important to Chinese, however there are opportunities.

Jack Ma is Big on China

Jack Ma

Jack Ma, the founder of is as optimistic and upbeat as you can be on China in spite of a slow down in economic growth.

He sees the slow down in pace as good for China saying it’s healthy to slow down and even if growth slowed to 5%, China would still be one of the fastest growing economies. It’s impossible for China to continually grow at 10% per year. He compares how the government needs to act like an experienced driver, knowing when to drive slowly and when to drive fast. Slowing is sometimes needed.

Quality and Individuality

Jack Ma believes the focus for China should now be on quality, not quantity. This is what the people want. Young people want products that are unique to them, not what’s produced en mass and sold at the cheapest price. Now is a time where consumers want the one of a kind t-shirt, that’s of a better quality and this generation isn’t as worried about the cost. The days of mass production at low cost are ending.

Business leaders and entrepreneurs are optimistic, they always are or they wouldn’t be in business and China’s outlook is very positive. The Chinese government has grown the economy with a policy of investment in infrastructure and exporting. It’s been successful with it’s policy but when it comes to domestic consumption, this is something the government is not good at. This is the job of entrepreneurs and marketers.

China Importer Of The World

In the next 10 to 20 years, China is going to shift from exporting to importing and domestic consumption and move from infrastructure investment to infrastructure operations. This is not an opportunity for only China but an opportunity for the world.

Chinese consumers are curious, they want new things, to explore new tastes. To illustrate this point, Jack Ma had a meeting with Canada’s Prime Minister and was told they would like to sell Canadian lobsters to China. Jack Ma took the necessary steps and on the first day of being sold on Alibaba, 100,000 lobsters were sold. 100,000 lobsters in a single day. This increased to 150 tons over the year.

China will become the largest importer of the world and Jack Ma believes the only way this is going to happen is by use of the internet. There are 10 million people selling on Alibaba and more than 100 million regularly shop on the site. The internet and ecommerce is the key to importing success in China and without harnessing the power of the internet, it’s impossible.

Consider there are 1.4 billion people born globally after the 1980’s. This is the internet generation who live, breathe and sleep the internet. Everything they do is posted online, the information they get is all online, this generation do not read traditional newspapers.

The scope of domestic consumption in China is the biggest in the world. Being a part of it isn’t rocket science. Research, source, export and sell high quality products in China using the internet. This generation has everything at their disposal to do it, it just takes effort, time, some hard work and some investment. The risk could be well worth the reward.

Jack Ma says not to listen to the people that say “it will never work”. 15 years ago, many people told him that Alibaba could never work, “it’s too hard”. Now the company is valued at $500 billion. It took Walmart in the US over 60 years to reach the same value. It will work, if you do.

Luxury Spirits

Let’s look at just one luxury market in China that’s certainly gathering pace, spirits and alcohol. There’s a definite rise of social drinking culture which together with an increase in disposable income, again, younger consumers are driving this market. GlobalData, a recognized leader in business intelligence and analytics reports that the market is expected to reach over $450 billion by 2021 from $205 billion in 2016.

In 2016, the Chinese spirits market had 32.8% of global volume and 52.3% of the Asia-Pacific region with it projected to reach 46.9% and 66.2% respectively by 2021.

In line with the numbers already stated, China’s younger consumers who drink on social occasions along with the increasing numbers of female drinkers will play a key role in the years to come for the Chinese spirits market. Per capita spirits consumption was pegged at 7.3 liters in 2016, nearly a full liter over the global average of 6.4 liters and 6.2 liters in the Asia-Pacific region. China’s per capita spirits consumption is set to rise to 14.4 liters by 2021.

Specialty Spirits were worth $193.3 billion in 2016 and forecast to grow at 15.1% per year, dominating the overall spirits market right the way to 2021.


Why import from China when Chinese consumers want luxury goods from abroad and the potential market size is the biggest in the world?

China’s growth is phenomenal and as the middle class swells there will be opportunity to export to China like never before. Buck the trend and follow the numbers, the old import from China business model has had it’s day. Selling products to millions can be achieved by selling to just a .01% of the population.

Like anything worth doing in this world, it won’t be easy, there will be obstacles such as finding a good air freight carrier or freight forwarding company, knowing what your shipping costs and import duty will be and understanding shipping terms. Familiarising yourself with customs clearance in China and a start by going to trade shows and making contact with suppliers.

If you’re looking at selling your own products, as a word of warning it’s worth considering protecting your intellectual property. Copyright claims in China can be an issue so familiarise yourself with this.

If you invest some time in research, educating yourself in exporting, source a range of products, the rewards are potentially bigger than anything we have seen before.

We’ve had a student that did exactly this and disrupted the trend after realising there was a bigger market to export wine to China, than import from China. She now has a successful company exporting to China and I suspect she will go from strength to strength.


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Global Data
Market Realist
The Guardian
World Atlas
Travel China Guide
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International Copyright Law

Copyright law is an important part of international trade that must be considered as part of your overall business, if you’re product includes any sort of design. This could be a graphic design printed on a t shirt, to an entirely new product or improvement to a current product.

Either way, you will want to protect your intellectual property so others won’t steal it. We’re all too familiar with the various fake handbags and wallets that are sold in places and copyright theft is unfortunately a problem on the internet.

It’s far too easy for others to right click on your product, trace your t shirt design and start selling your product as a competitor. We’ve recently had a call from a lady where this exact situation happened to her. She had created a unique design for a Christmas sweater, produced these sweaters, selling them on Ali Express and a competitor simply stole the design and made replicas and was selling them for less!

Intellectual Property Rights

Firstly, let’s begin with explaining how intellectual property rights work as there are a few options depending on what you want to protect. These include a patent, a trademark and copyright itself.


Patents are generally for physically products that are brought to market in order to stop others copying that product. For example, when James Dyson invented the bagless cyclone vacuum or when Apple invented the iPhone, patents were filed before their products were released.

Patents need to be registered with the government and it’s a lengthy and complicated process. You’ll have to explain exactly what your product does and what makes it unique. Make sure you’re able to describe what part of the product you patenting and protecting and why it’s different from anything else already on the market.

Using the example of Dyson, they weren’t patenting the idea of a vacuum itself, obviously this is not unique, they were protecting the idea of a vacuum without a bag and their “cyclone” technology which they claim would mean that there would never be a loss of suction from the vacuum.

If you’re going to launch a physical product to market you must ensure you have a patent to protect yourself. You’ll likely need a patent lawyer to help you with the process which as you can probably guess, won’t come cheap but will be well worth it when you’re product is selling around the world.

International Copyright

Copyright refers to anything that’s creative but not a physical product (like Dyson). This can include:

  • Logos
  • Graphic Designs
  • Artistic Works
  • Photos
  • Books
  • Poems
  • Songs

When it comes to exporting products it’s generally a graphic design that you want to protect, something that’s perhaps printed on on a product or clothing, these are the most common.

Copyright Law

There are various international copyright treaties but in simple, non-legal speak, copyright is an automatic right, once the owner or author of the work has deemed content “finished”. You don’t have to do anything and there is no government copyright office (except for in the United States) where you can register your work.

This law is what’s known as the Berne Convention of which there are 172 member countries around the world that have signed up to this copyright treaty and will honor the agreement.

If you’re interested in more of the legal side, in 1996 there was a special agreement made under the Berne Convention known as the WIPO Copyright Treaty that deals with works in a digital environment.

The advantage to this is obviously that worldwide copyright laws are simple and once you’ve completed your design, you don’t have any legal hassle of needing to register it anywhere. You just need to be able to prove that you finished your work on that date…which is where the problem also lies.

Let’s take for example, the new graphic design you’ve just created for your t shirt on your computer. You save the file and the time and date is recorded. The problem with this is, it’s actually possible to change times and dates on computer files so this isn’t solid proof.

Also, if you ever open, edit and save the file, the new time will be saved, overwriting the original time stamp. These is where it gets a little bit messy.

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Poor Man’s Copyright

There was a time when creatives used to take their work and put it in an envelope and send it in the mail, back to themselves. The date stamp on the envelope would then serve as proof for the work being created at that point in time.

The problem with this, was that you would have to keep these envelopes perhaps forever, if you lost them, you could find yourself in some trouble later. There’s also the added problem that if you had to open the envelope to prove the originality of your work, once the envelope was opened, it couldn’t be used it again. What if there were multiple copyright infringements on your work?

Protect My Work

With the digital age, this process of protecting your work has become easier. A copyright protection service like makes this quick and all your work is held securely in one place.

Protect My Work was actually setup by designers who found their work being stolen and wanted to help stop this as it’s all too common for creative people.

The system is really easy to use:

  1. Register an account for £33 per year
  2. Find your password in the welcome email and sign in
  3. Click on the “Upload New Work” button
  4. Enter a title for your work
  5. Attach your file(s) and submit

That’s it, you’ll actually receive an email immediately with a unique reference number for the work, which you can add to anywhere you may advertise your product, which acts as a great deterrent.

The following is an example of a global copyright notice you can place on the web or any other relevant places:

© Copyright 2018. All Rights Reserved. Protected with registration number XXXXXXX

Lastly, a nice touch is that you can add up to 5 files in one upload. The reason for this is if your graphic design went through perhaps three or four revisions, you could attach all the versions as well as the final, which would be quite compelling evidence, should you need to ever prove your concept from start to finish.

You can add as much work as you want to your account with Protect My Work, you just buy tokens for £1 each, pay-as-you-go. You get 5 free when you join, so all your work can be held in the same digital vault making international copyright registration pretty easy.


Trademark is a different protection again in that it protects your company brand. With trademarks, you can protect a name, a slogan and/or a logo.

Trademarks are filed with each country’s government and as far as names go, there are rules, you can’t register just anything.

In the UK there’s a filing fee of £170 for the first trademark and £50 for subsequent trademarks made in the same application. The time it takes to process is usually around 2 – 3 months.

For full details on how to register a trademark in the UK have a look at the government website. Be aware that trademarks are filed on a per country basis, there isn’t a way that you can file a “global” trademark in one application. That would be far too easy and convenient.


World intellectual property protection is vital if you are going to start trading internationally. The theft of work online is far too easy and it happens far too regularly I’m sorry to say.

Without any global intellectual property organization to speak of, it’s really worth taking the time and making sure to take steps to protect yourself in the ways you can so your hard work isn’t stolen.

Take the time to research international property law in a particular country that you’re going to trade in as there could also be a different copyright act at that international level.

Become An Import Export Agent

When looking to become an import export agent, it’s sold to many as a quick way to make money without having to do much work. Link up buyers and sellers, negotiate a deal and get paid, this is how easy some think it is. The reality is somewhat different and I’m going to give you the whole picture. Here’s what we’re going to cover.

How To Become An Import Export Agent:

  1. Find A Product You Want To Represent
  2. Build a Range of Products
  3. Make Sure Your Product Knowledge is 100%
  4. Do Your Competitor Research
  5. Make Sure You’re Aware of Any Safety Regulations
  6. Establish What Territory You Want To Represent (Local, National or International)
  7. Understand Circumvention Clauses
  8. Make Sure You Get Samples
  9. Make Sure You Have Promotional Material
  10. Know What Commission Rate You Want Going Into Negotiations

Before we get into our top 10 tips, let me give you a little heads up about the the reality of your new import export business.

Two years ago I was in Dubai  lecturing at a local college and presenting our own import export training course at seminars and to various local trading companies.

I noticed in the hotel lobby, an advertisement for a course entitled “Become a Successful Import Export Agent”.  The title caught my attention and out of professional curiosity I purchased a ticket for $15.00.  The course was a half day course, from 9 am t to 2 PM with a 15 minute coffee break.

There were four very smartly dressed people, presenting the meeting and we were told in rapid succession by all four presenters there was a fortune to be made as an import export agent, with little or no financial investment and minimum knowledge of International trade. We were then told that once we enrolled in the course, we were on our way to success.  As one speaker put it “ The sooner you start the sooner you’ll be rich”.

Each of the four presenters in turn, told us that they were originally working dead end jobs making money for their boss, living the usual rat race, living week to week, hand to mouth.

Import Export Agents Needed

By becoming import export agents, this gave them  the financial freedom and lifestyle independence to do whatever they wanted.  All that was missing was the photos of each of them with a Ferrari.  As you may imagine, this went down very well with most of the paying audience.  Who doesn’t love the idea of making great money with no financial investment, little risk and you don’t have to study!

We were told it was so straight forward, a child could do it. All that was involved was find a buyer and seller, introduce them to each other and “hey presto” we get a big fat commission for little or no work.  For every buyer, there’s a seller and our job is just to match them and then wait for a chunk of money to hit our bank account.  Lovely!

An Import Export Agent Doesn’t Need Money

However…even though there was little to zero financial outlay, virtually no risk to setup our new wonder business there was one small initial outlay that we would have to pay up for.  You’ve probably guessed it, $800 for their course that would teach us the golden secrets of how to get rich quick as an import export agent.

To prove just how simple this process was, we were given a photo copied sheet of paper with a list of names who were apparently “buyers”, of course with all their contact details blanked out, with a corresponding list of sellers and the products they have to sell but again with their contact details omitted.

Once we paid the $800 fee, we would get the full list of names and addresses and even an example letter that we can copy introducing our buyers to our sellers. What an offer, all the work is done for us, we just have to copy a few letters and send them off and we should be in business, ready for our bank accounts to fill up.

I had visions of myself as a dragon on Dragon’s Den, with stacks of cash on my kitchen table as I eat my breakfast each morning, contemplating what I’m going to buy next.

The final clincher was that by paying out our hard earned $800, we would also receive a fabulous “HOT TIPS” guide! Although we were not enlightened as to what any of these hot tips may be.

The audience at this point was not a rush to join up but these four presenters worked their charm for the next couple of hours or so, telling us that it was the best investment they would ever make and if they didn’t do it today, they will miss out forever.

Can An Import Export Agent Be Cut Out?

In an effort to try and shed some light on how this get rich quick scheme may not be quite so easy, I offered a question, “How can I be sure the buyer and seller don’t just cut me out after the first deal and deal directly with one and other?”  In a dismissive tone, the presenter replied, “This very seldom happens, so don’t worry”, then moved on to the next question.  Fantastic, let’s pay the $800 then as it hardly ever happens.

At this point after several hours of being told how easy life as an import export agent is and the riches it will produce, the sentiment of the audience had changed and they were on board. Who doesn’t love the idea of making an “easy buck” as they say.

At 2pm the presenters let us know that this was their last seminar in Dubai for another year so, just for us, they would make a special offer of $600.00 to enroll in this super duper life changing course.  I managed to leave the room soon after 2pm but as I left there was a line of people signing  up for the “special offer”, eagerly anticipating all of the profit they were about to make.

Import Export Agent Training – Realistic Expectations and Honesty

I felt for those people queuing up to make their fortune but first having to spend $600 of their hard earned money.  Not because they’re signing up to the course itself or because being an import export agent can’t bring you excellent profits but because their expectations had been mismanaged.

If you want to become an import export agent, it will take some financial investment, it will take time and effort to build relationships with buyers and sellers, you’ll need to learn to negotiate with them, you’ll have to study and understand the implications of acting as a stockist or commission agent and you absolutely must understand in its totality how to trade on an International level.

You will encounter problems, as you will with any business and you must know how to solve these problems quickly and efficiently. You must know where your risks lie and once you grasp these concepts, then you can run a profitable business as an import export agent with a healthy profit margin.

Spending money on a course that promises you quick riches is probably never going to be a good thing. Sure, spend money on courses and educate yourself but also have realistic expectations.  Any business you setup is going to take some elbow grease, some investment, study and determination.  There is no way to get rich quickly or easily…or we’d all be doing it.

By the way, the correct answer to stopping a buyer and a seller from cutting you out as the commission agent is to include a “circumvention clause” in your contract, which is a fundamental clause in this sort of situation.

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Become An Import Export Agent The Right Way

Firstly, becoming a successful import export agent is what we need to be focused on and for this become a reality, like anything in life, it’s going to take some hard work, time and dedication.  As we all know, any new career or skill that we want to learn is always going to take effort and some form of dedication.  Nothing worth pursuing comes easy or for free.  It’s unfortunately not as simple as working from home for a few hours each evening.

Product knowledge is paramount, hard work and understanding international trade are all key parts of making a success of becoming an import export agent. Honing your negotiation skills, understanding international methods of payments and an understanding of international contract law are very wise.

Two Types of Import Agent

The good news is, there’s always companies looking for import export agents.  Below are the import export agent job description for the two types of role you can opt for. You’ll have to decide which one is appropriate for you with the products that you decide to represent.

Commission Agent

A commission agent introduces a buyer to a seller and receives a commission for sealing the deal and continues to receive a commission for any future sales from that same deal.  As a commission agent you’ll be dealing with buyers who want the product but likely don’t have much knowledge of international trade, which Incoterm to purchase under, best method of payment nor custom clearance procedures.  This is where your knowledge becomes invaluable and you’ll be able to hold their hand through to whole import export process and this is where you earn your import export agent commission with confidence, professionalism and the best possible terms for you.

Stockist Agent

As a stockist agent, you will actually buy the goods or products yourself, keep and store those goods, find buyers yourself and sell them to anyone you want.  You could sell regionally, nationally or internationally.  To become a stockist agent you must have an in depth understanding of international trade and the entire import export process from start to finish.

As an example, we had a student who completed our online course and has begun importing very modern home security cameras with motion detectors that record to the cloud.  These cameras are imported from Hong Kong where they are manufactured and being sold online and to various retail shops throughout the UK.  This young entrepreneur now has a small team of sales reps that pick up stock and sell throughout the UK for him once a month.

10 Golden Tips To Become An Import Export Agent

So, here’s our top 10 tips to becoming a successful import export agent:

Step 1: Search For A Product You Want To Represent

Establishing what you want to sell, finding a supplier, manufacturer or a source of products is obviously where you need to start in order to become  broker for them.

One effective method of sourcing is by contacting the embassy of the country you wish to source from.  For example, if you are sourcing products in China, contact the commercial section of the Chinese Embassy in your country and ask for a list of Chinese manufacturers and suppliers of the product you want to represent.  This is an effective way to source products internationally.

Another effective way to source products is to contact overseas trade fairs and ask for a list of companies exhibiting at the trade fair.  For example, if you were looking to become an agent for children’s clothing, try Google’ing “children’s clothing trade fairs in China”.  You’ll be able to put together a list of dates, locations and contacts.  If possible, visit the trade fairs that you can and get talking to people and start to build a network.

If you can’t attend the trade fairs, contact the organiser and ask for a contact a list of all exhibitors which they are usually more than willing to give you.  Then you have a pretty comprehensive list of manufacturers you can contact and add to your network.

I have personally used the methods over the years and they have thankfully brought me some great results.

Step 2:  A Range of Products

Develop a range of products from either your chosen supplier or consider finding a range products that fit well together, from multiple suppliers. The big advantage to this strategy is when you are in front of a potential client, pitching your main product, it can convince them to buy from you if you can back it up with a range as they may see more opportunity to sell the range, therefore earn more profit.  The other advantage is, should your potential client not be interested in your main product, you may find that they are interested in another in your range.  By having a range of products, you’re increasing your chances of a sale and expanding your sales network.

Step 3:  Product Knowledge

Do you have sufficient knowledge of your product? You’re not necessarily expected to know every single detail about your products and be able to answer every question but you do need to have a good understanding of the product, how it’s manufactured, cost of production, wholesale price, retail price, profit margins etc.

You must be able to pitch your product with confidence and a depth of knowledge. If you then don’t know an answer to a specific question, you can always reply “I’m not 100% sure of the answer, so I’d like to check that and come back to you.”  You can then make sure to get the correct answer and answer the question in a follow up email the next day, maintaining contact and dialogue.

However, this only works if you’re unsure of the odd question or two.  You won’t be able to give this answer for all the questions, or you’ll look completely unqualified and make your products look weak.

Establish what product education and knowledge you’re going to receive.  Training videos, webinars, video calls etc. are all great ways to get yourself up to speed.

Step 4. Research, Research, Research.

Know your market – this is so important.

  • Who else is importing and wholesaling your product(s)?
  • What’s the wholesale price of your competitors?
  • Who’s retailing your product(s)?
  • What is your product(s) retail price?
  • What can you do to make your pitch better or different from your competitors?
  • How can you make your service better that your competitors?

With this basic information, as yourself, “can I compete as a stockist or commission agent on price and delivery?”.

Run your numbers, do the numbers add up and is there a profit margin that you can work with?

Find your niche, find something that you can specialise in, become the leader, the expert, in that area and build a solid foundation from here.

Step 5:  Safety Regulations

This is an important step that many overlook and can be very costly if not considered.  Does your products comply with health and safety regulations in the country that you’re selling?

Imagine finding your products, pitching to clients, negotiating a deal and importing your products to find out they’re not compatible with health and safety regulations, can’t be sold and are held up at customs. This will likely add substantial cost and untold stress and there’s a decent chance that your profits will be wiped out or worse, you’ll make a loss on the deal.

Do not neglect this step, it’s not worth it.

Step 6:  Mark Your Territory

Establish what territory you want to represent, perhaps become a national import agent UK or maybe International. It depends on what your goals are, what capital you have and to a large extent, how big your network is.

If you’re starting out, have limited capital and a small network, just work within your region. As you grow in all aspects you could start to look at a national network.  Take it a step at a time but you may be surprised how fast your network grows.

Step 7: Circumvention Clause

Make sure a circumvention clause is included in your contract, which is a legal means of stopping the buyer or seller excluding you from future sales as the commission agent.

Step 8: Samples

You’ll likely need samples to promote and demo in your pitches and meetings.  It’s much harder to sell if you don’t have a working version of your products to demo.  So, establish if your supplier will provide samples to you free of charge, or at what cost.

Step 9:  Promotion Material

What promotional material, if any, does your supplier have?  Product images that can be emailed to you so you can add them to your website and advertise on Facebook.  Be sure these images are clear, professional and represent the product and your brand well.

Videos are an effective way to show your product if professionally produced so find out if there are any available to you.

Product brochures are good to leave with potential clients after a meeting, with a breakdown of costs, prices and profit margins.

Step 10:  Your Commission

Lastly and perhaps most importantly, what rate of commission will you negotiate? Your commission obviously has to make it worthwhile to you so it’s important that you know all your costs and what your bottom line is.  This is where knowing how to export is so important as if you get this part wrong, it can obliterate your profit margin.

Ready To Become An Import Export Agent?

If you think you may be ready to start your import and export business and become an agent, we have two opportunities for you.

“Saving the planet like a badass”…

Love Gang Store is a vegan, ethical and sustainable clothing brand offering clothes made from recycled polyester and bamboo and is now looking for commission agents.

They’re working in the movement of sustainable consumption with an aim to change the way people think before they buy and to save the world step by step. By creating good quality clothes that people want to wear they raise awareness on the state of our planet and the impact we have on the environment.

Love gang’s priority is to ensure products are cruelty and chemical free along with leaving as little trace on the planet as possible.

There is no more worthy cause or products so check out the Love Gang Store website and if you’re interested in becoming an agent, contact us.

Love Gang Store

Our second opportunity is a student of ours that is looking for commission and stockist agents.

Arslan Wood Designs is a Turkish manufacturer of high end, top quality wooden products for hotels and the catering industry.

Becoming an import export agent for this prestigious product may be the perfect starting point for you. It offers an excellent opportunity to represent a first class company with over twenty five years trading experience and a proven track record.

See their full range at their website

Arslan Wood Designs are also looking for import export agents in USA and are just one of many, many import and export companies around the world looking for agents. Please feel free to contact us if you would like to discuss.

Import Export Training Course For £249

If you want to learn how to become an import export agent, you’ll need to know and understand the import export procedure.  Check out our online course which streamlines the aspects of import and export that you’ll need to know, for just £249 (approx: 22,000 INR | 114,000 NGN | 5,300 EGP | 1,850 TRY | 440 LYD).

We were voted Best Trade Education Provider in 2017 by Trade Finance Global and our course has been validated by the London Institute of Shipping and Transport.

Check out our reviews on multiple sites and let us know if you have any questions.

Direct Export

Direct export is defined as the process of a supplier selling their products directly to customers or a middle man (such as an import export agent) in a foreign country.  There’s advantages to direct export, such as keeping complete control of your logistics operations and direct communication with your customers, allowing you to offer the level of customer service you want, rather than entrusting this to a third party logistics company.

How To Export

Knowing how to export or import is important knowledge to have for many businesses for obvious reasons.  If you’re selling products nationally and want to expand, the international market is available to you and the globe is a much smaller place today than it once was, which is where there is an advantage of direct export.  Finding international buyers for your products now, isn’t as difficult with such a connected world. It’s actually possible to find buyers using a laptop, a few well written emails, some key negotiation techniques and importantly, your confidence.

Importing and selling products is an obvious business that many successful entrepreneurs begin with and build sizable companies as their experience and business network grows.  As with anything, the more you do it, the more you learn and the easier it becomes.  We are often asked, what’s out there so here’s 12 ideas from 6 different countries that we researched as far as some ideas for what you can import and sell.

So, the next question to answer becomes how to export, or import? This guide is going to touch on the basics that you’ll need to know. There’s a lot of content to cover if you want to import export as a career but this will get you started.

Direct Exporting Advantages and Disadvantages

As an example, Zappos in its early days entrusted its logistics operations to eLogistics, which took away the hassle of dealing with warehousing, scanning in their products when they arrived, dealing with customer orders, returns and shipping. The advantage was that they were able to focus on the business itself, marketing, growth and the many other things that are involved in running a business.

However as with everything in life, using export intermediaries had its problems. In short, eLogistics were not able to keep up with the level of shipments arriving at the warehouse nor customer orders. Customer service suffered and people became unhappy. Zappos took control themselves and went the route of direct export with their own warehouse and shipping operation using UPS.  For the entire story, I recommend the book, “Delivering Happiness” which will clearly explain direct exporting pros and cons.

How To Export Direct

Even as a small business, learning the information about how to export and create a strategy to direct export to markets worldwide will give you some massive advantages. You’ll have control over your logistics operations which is important for your global market entry strategy.

Methods of Payment

Within international trade there are various methods of payment used.  There’s obviously cold hard cash where banks and wiring transfers work well for “smaller” manageable budgets. However, what happens when contracts become larger, perhaps even into millions of dollars? How can you safeguard being paid and what if you have to buy stock or materials when you’re strapped for cash? The limitations of exporting is more often than not, cash!

One method for this is through the use of letters of credit.  We have already written an in depth blog on this so we won’t repeat it all here but knowing what methods of payments are available to you and how to use them is very important. Letter of credit are one of the pros of exporting.

Other methods of payment are documentary collections or consignment but we will leave these to be discussed at a later date.  One of the most important things to really consider when it comes to payments within international trade is that if you’re exporting products, a sale isn’t a sale until you get paid and for an importer, you haven’t bought the goods until the moment you receive them. Keep that in mind!

Your EORI Number

In the UK if you are going to trade internationally, you’ll need an EORI number.  This is particularly relevant at this time as we are on the verge of leaving the EU, at the time of writing, without a deal.  This means that while trading with the EU, before Brexit was relatively hassle free, it will adversely change and trading with any EU country post Brexit (as it stands) will be like trading with one outside the EU, for example Brazil.

This is a much more complex process and if you want to know more about this, see our recent blog, “How To Prepare Your Business For Brexit“.

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Learn how to start your own import export business.

Direct Export Using Freight Forwarders

Eventually you’re going to need to the services of a freight forwarder.  These guys will be the guys that actually move your goods from the source to your destination.  Using the post office is only so good as it only works for smaller packages that you can take to the post office and send. You obviously won’t be able to drive forklift trucks there and leave them with your pallets of amazing products.

There’s always Fedex and UPS but these can get expensive so it’s best to be aware of freight forwarders and how they can help you.  Luckily, we also have a blog on that so we have you covered, “What’s a freight forwarder and how to they help me?“.


Insurance is never the most interesting subject and one that we would all like to skip over but it’s super important for direct export.  If your goods don’t arrive at their destination, who’s fault is it? Who has to suffer the financial loss?  How will it all be rectified? Being insured takes care of those issues, accidents happen and things get lost.  Make sure you’re not on the wrong end of that scenario.  As you’ve probably guessed, check out a recent blog on marine insurance to learn some of the details involved in covering yourself.

Pack It And Book It For Direct Export

Simple enough, when you’ve got your order, you’ve packaged up your products safely, got all your documentation together, it’s time to book it with your freight forwarder for direct export.  Always best to get a few quotes as with anything, to make sure you’re paying a fair rate. By this time, you should have already nominated your freight forwarder and it’s time to get it booked in for shipping.

Document It

There’s a lot of documentation that’s required for moving goods internationally using direct export so make sure you know what you need and that it’s all correctly completed and processed. Airway bills, bills of lading, certificates of origin all need to be in order. It’s a little too much to go into detail here but we do offer an online course if you want to sign up and learn more about this important side of learning how to export.

Feel free to print out our handy guide as a reminder to these important 6 steps.

How To Export

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Import And Export Top 10 Tips

Now we’ve got the basics, and they are just the basics, it’s a good idea for us to give you our 10 best tips for importing and exporting so you can become a direct export expert. This comes with years of experience and the pain of sometimes getting things wrong and having to suffer the financial loss of those mistakes so hopefully our top 10 will help you avoid doing the same:

1. The Tariff Book

If you’re importing any products, you must be aware of the tariff book and consult with this before you place any orders.  The tariff book is the bible of international trade and tells you the rate of import duty, if you need a license to import the products you’re buying or if there are any restrictions on quantities that an enter the country. This is very important so don’t neglect to check the tariff book before you place any orders.

2. Get Written Quotations

It may seem obvious but it’s still worth stating, get written quotations from any third party that you’ll be doing business with.  This can be freight forwarders, transport company’s or clearing agents for example.  Once you’ve got a written quotation there can’t be any argument later on about what the cost was or what it was supposed to be.  Make sure you have that written confirmation for a much more stress free direct export process.

3. Do NOT Estimate Costs

Estimating costs is painful lesson to learn in learning how to direct export. There is no place for estimating any costs for the simple reason that at times, you may find yourself working with very small profit margins. Deals can still be worth it and some good profit realised, even if the profit margin isn’t exactly what you want but by estimating the costs and getting it wrong, it can wipe out any profit and even leave you at a loss.  Don’t do it.

Take the time to get quotations, get them in writing as mentioned in the previous point and open a spreadsheet and input all of your actual costs.  From there you can do the numbers and see if the risk to reward is worth it.

4. Use Incoterms For Direct Export

When shipping your goods, it’s vital to use Incoterms 2010. If you’re not familiar with these, check out our blog on, “What are Incoterms and how are they used?” and it will hopefully become clearer to you.

Think of Incoterms as code words used within the shipping industry that let the parties involved know their exact responsibilities. We won’t go into it again, just check out the blog.

5. The Terms and Conditions

None of us really have any interest in reading the terms and conditions and the small print in anything. We’ve all got better things to do but a big lesson in learning how to export is to read the terms and conditions.  In fact, read them and then re-read them.

You do not want to be caught out on something that you weren’t aware of that ends up taking a chunk out of you later. As boring as it is, read the terms and conditions!

6. Make Your Terms and Conditions Solid!

As boring as it is to read someone else’s terms and conditions, make sure your terms and conditions are solid and fulfill all the conditions that you need.  You can always negotiate the terms with a particular client individually if they aren’t happy and it’s worth it but start off with everything in order and as you need.

If you can afford it, it’s worth consulting a lawyer just to make sure everything is legally water tight.

7. Understand Freight Rates

Understand the rates that you’re paying and shop around.  In our blog discussing freight forwarders, we have an example of a client who was being heavily over charged for a long time by his freight forwarder.  Had he have understood and done a little research he could have saved such a lot of money. Ignorance costs you, no one else.

8. Direct Export Costs

Understand all of the costs involved in sourcing, buying, shipping, duty, how long it will take, marketing and selling. You need to know your costs before you can figure out how much to sell your products for, whether anyone will buy them at that price and what your profit margin will be.  Be precise.

9. Question Invoices

Don’t hesitate to question an invoice if it doesn’t look right. Don’t worry about coming across as rude, you can be polite but make sure you get an explanation if the invoice isn’t correct.  This is where you can always fall back on your written quotation and show that the invoice amount is not in line with the amount you were quoted. If you got your quotation in writing there won’t be any arguments or problems and the invoice will be amended.

10. Don’t Be Blind

Knowing how to export is a fairly complicated process. There’s lots of parts and you must be aware of what you’re doing.  Whatever you do, don’t wing it…it will cost you.

Keep this guide handy to remind you of our top 10 tips for importing and exporting:

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Direct Export Common and Costly Mistakes

So in this short journey of learning how to export, we’ve gone through the basics and you’ve got our top 10 best tips for importing and exporting.  There’s much more to learn but this gives you a good foundation to spring board from.

Now it’s a good idea to run through the 9 most common and costly mistakes made by international traders, so you hopefully won’t!

1. Understand Sourcing

If you don’t know how to effectively find products you’re massively limiting your import business.  You must know how to find the products you’re looking for, from price, build quality, working relationship with your supplier, reliability and credibility to name just a few of the aspects that are important.  Knowing how to source goods internationally is huge.

Our blog goes into some ideas on how to do this to give you a head start so check it out. It’s going to be key to a successful importing business.

2.  Not Identifying All Your Costs

Don’t cut corners, don’t guess, don’t estimate. Make sure you have the entire import or export process covered and you know your costs from start to finish, to the last penny. Keep track in a spreadsheet. If you don’t know your costs, you don’t know what you need to sell your goods for and you won’t have a clue what your profit margin is.

Include the products themselves, the shipping costs, the import duty, warehousing, cost for distributing to your customers, VAT and any other cost you can identify.  You will lose money if you don’t do this.

3.  Not Understanding Import Regimes And Correct Tariff Number

If you don’t understand how to correctly import your products, it’s likely to cost you more than you need to. You may end up paying more import duty than you should have for example. Take the necessary steps to ensure you understand the import regime and tariff number.

4.  Not Understanding Air or Sea Freight Structure

Take the time to get to know how freight rates work and get a variety of quotes to make sure the company you want to use is competitive. Our blog on freight forwarders give you some good advice so make sure you check this out.

5. Not Understanding Methods of Payment

Whether you are paying your supplier or you are to be paid, make sure you understand the methods of payments available to you. A sale is not a sale until you’re paid and things can and will go wrong in between. Letters of credit is one such method of payment that all international traders should know how to use.

6. Not Doing Your Homework

We’ve all seen Dragon’s Den where the entrepreneur thinks he’s got a world changing product which is promptly shot down by the dragons after a little digging.  You may think you’ve got a great product that’s going to sell like hot cakes but you need to know others think the same thing and want this product before you part with any cash.

If you don’t do your market research that container load of yo-yo’s that you were sure would be the next big thing may be stuck in your garage and spare bedroom for years to come.

Find your customer base for the products you’re selling and don’t limit that audience.

7.  Not Identifying All Sales Channels

Not finding as many sales channels as you can is a waste.  If you can sell your product directly to retail shops in the high street, wholesale to distributors or online globally, take advantage of all those opportunities.

Get out and make sure to meet people, go to meet ups and conferences and get your products out there.

8.  Not Understanding Terms of Delivery

If you don’t understand the terms of delivery you could be charged for costs that you’re not actually liable for, further reducing any profit margins. Knowing exactly what your responsibilities are is important and can save you hard earned money.

9.  Lack of Negotiation Skills

Negotiation skills are a massive part of international trade and business in general.  You need to hone your skills and make sure that you are able to always get the best deal you possibly can.  If you can crack this, you will very likely make it as a successful international trader and be able to run a very profitable business. Negotiation skills will increase with each deal that you seal and with that, your confidence will also grow.

how to export from the uk

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Be Proactive, Not Reactive

Obviously like any new business or career there’s a lot to learn and as you can see there are pros and cons of direct exporting but one of the best pieces of advice we can give is to be proactive, not reactive.

By being proactive, you will firstly make sure that you have gained the knowledge you need to import or export your products globally and really understand the issues that you’ll face. You’ll take all the necessary steps to have a streamlined import and export process, you’ll have done all your research and homework and your process will be organised, efficient and you will have all your costs to hand. You’ll be able to analyse your risk within the process and foresee any problems or issues and develop any contingency plans to handle  these problems.

By being proactive it will save you a lot of time, stress and ultimately money, keeping your profit margins healthy and your work life relaxed.

Being reactive is usually the exact opposite. Not being fully prepared, not having a good understanding of what you’re doing, estimating costs and when there’s problems and issues, trying to deal with them at the time and figuring out how to handle on the fly. This obviously leads to hugely increased stress levels, valuable time been taking from you and of course, in many cases money being lost or wasted, which is critical, especially when working on on tight profit margins.

There are advantages and disadvantages of import and export and making sure you are aware of exactly what they are will be the difference.

Sourcing Products Internationally

Product Sourcing Definition

The definition of sourcing is very simply, “Finding products to sell for your business.”

Sourcing products around the globe is obviously a very important factor in supply chain management and thankfully a much easier task than in years gone by. Jumping on to Google, makes the sourcing process much easier and quicker and is certainly the first port of call for global sourcing but there are still other avenues that shouldn’t be ignored when learning how to setup your import export business.

Sourcing Strategy

As an example, we once helped an importer and retailer of pine furniture who had signed up to our online course as he wanted to learn other methods of sourcing and procurement and increase his options of suppliers and not be limited to his sole supplier in China.

This entrepreneur had seven furniture retail outlets throughout the UK and his business was growing. He felt he was vulnerable having just one supplier and for security needed to look at other options potentially in other parts of the world, building a more strategic sourcing plan. At the same time, he wanted to gain a competitive edge being that all his competitors were purchasing selling the same furniture designs as him, so all he could compete on was price which was squeezing profit margins.

After some consideration and research with his customer base and examination of his inventory compared to his competition, the data showed him that he needed to develop bespoke designed furniture, which he felt would give the needed edge and these designs would be marketed as exclusively his. After listening to his customers and establishing what products and services they wanted, he catered for their needs and desires and went about drawing up a range of furniture.

He approached his Chinese supplier and manufacturer and inquired about producing this range of bespoke pine furniture but they were unable to accommodate this request because of the large cost involved to them in retooling their machinery for a comparatively small order.

Supply Chain Sourcing

With this, we advised on product sourcing alternative manufactures and to look closer to home. On doing some initial research, we suggested Cyprus as a first point to finding new sources as we found it to be a pine furniture manufacturing base and pine wood was in abundance, lowering the price of the raw material.

The next step was of course to find a supplier and manufacturer there, one of the types of sourcing we decided to tap into was contacting the Cypriot embassy in London and ask them if they would be able to recommend any reputable and established companies. They were very helpful and of course, pleased with their sourcing involvement as they’re happy to promote the Cypriot manufacturing industry, in this case, furniture makers and we were pleased to receive credible recommendations.

The Embassy asked if we would like to be introduced to a local sourcing company but actually made several introductions to manufacturers that were fit for purpose and eager to win the contract. Our entrepreneur discussed his needs for his bespoke pine furniture to be manufactured and exported to the UK which were well received and two reputable and established companies submitted quotations, both within the same ball park figure.

Both companies invited our entrepreneur to visit and have a tour of their factories, see firsthand the quality and craftsmanship of the furniture and discuss his final requirements.

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Reactive Sourcing

After reviewing both proposals, further negotiations and being impressed with the manufacturing process of both companies, the order was actually split between the two companies giving our entrepreneur further security in having two reliable manufacturers but also being able to gain an air of competitiveness between them, ensuring that price would remain competitive.

The Chinese supplier was kept and continued to ship furniture and was offered to customers as a lower priced range, keeping this target market but putting our entrepreneur in a position to up-sell the bespoke range when possible.

All Your Eggs

The saying goes, “don’t keep all your eggs in one basket” and in this case it was great advice to follow. The result was an increase in customers, sales and profits due to people being unable to buy this range of furniture anywhere else and the retail business has gone from strength to strength.

The Internet is without doubt the easiest and fastest way to find suppliers and manufacturers but there are alternatives. In this case, it was beneficial to make contact with people that we were able to trust in the Embassy and use their knowledge and credibility to find these reputable manufacturers.

Chambers Of Commerce

Another option is to contact the Chamber of Commerce in the country or area that you’re looking to source products from.  Like the embassies, the Chamber of Commerce also wants to promote their businesses and attract foreign trade, so making a contact within the Chamber can be a good move.

Contact and let them know what you’re trying to achieve and ask if they will send you a list of their registered businesses in the sector your looking at.  They will only be too happy to help.

Trade Fairs

Another great way to source products is to go to trade fairs.  Trade fairs happen all over the world and simply Googling trade fairs in your country/city will like bring up results that you won’t have to travel too far.

Check these out and subscribe to ones that are of interest to you so you’ll know when there are more upcoming. They’re usually free to attend and you’ll have a chance to check out some great products and in some interesting niche’s.

Facebook Groups

Facebook is a great tool to find suppliers offering their products. There’s hundreds of groups out there with particular niches that you can search and join. Get chatting to suppliers as well as other importers and exporters.

ABTS Training has a group recently setup which all are welcome to join.

Keep Thinking Outside the Box

When starting of growing your business, it’s worth keeping your options open and checking all avenues as well as continuing to ask yourself, how can I keep my edge?

Travel The Globe

So if you’re ready to start looking for products around the world, the best and most fun way to do it is to start travelling! We’ve done this ourselves so have a few tips for you as far as how to make your way around.



AirBNB is a global leader in accommodation and we’ve all heard of it. Very easy to use and you can find some great deals as you’re renting from individuals much of the time, not hotels. We’ve used Airbnb many times without any problems so sign up here.


Agoda appears to have cornered the market in South East Asia and offers the cheapest rooms between all the various booking and compare sites. If you’re heading to Asia, it’s certainly worth signing up and installing their app on your phone and signing up for an account. It could save you some good money.

If you’re planning on sourcing in Europe or the America’s, it’s worth comparing prices with  These guys seem to have very reasonable rates so again, install and open an account and keep the app handy.

Getting Around

Ride sharing apps are a clever bit of software and are massive business in the travel sector now for good reason.  They’re easy to use, you get a price before you ride and unlike taxi’s they can’t drive the longest possible route to your destination, raking up time on the meter. If you have a complaint you can file that with the ride sharing company and make a dispute.

Below are the three top ride sharing apps you’ll need to travel the world.


Grab is the ride sharing app in Asia.  Download the app and create an account. Ride rates are very good and you can even get around on Grab Bike, which puts you on the back of a motorbike, gets you to where you have to quickly with a bit of a thrill!


Uber is in many countries worldwide and probably the biggest name in ride sharing.  Wherever you’re going, sign up for an account with Uber and download the app. It’s good to compare prices with other ride sharing apps.


Lyft is available in the US and Uber’s main competition there.  You won’t need any more than these three ride sharing apps to find your way around the world. Sign up and download Lyft here.


International Transfers

Once you’ve sourced your products and you’re ready to make your first order (and all subsequent orders for that matter), you’ll need to transfer money.  Using your bank for this, will probably come with a hefty fee.  By using Transfer Wise, you’ll save about 85% in fees and get a great exchange rate, adding to your profit margin.

You can register from most countries in the world so wherever you are,  sign up here and start saving on international transfers.


Revolut is a fantastic credit card, giving you almost spot rates and low fees.  It’s not a “credit card” as such, you top up your card in your home currency, then convert it to the currency of the country you’re travelling to and use as you would any normal credit card.

You don’t have to worry about going over your limits as you can’t spend more than you have on the card.  It’s a super convenient way to handle your finances on the move.

At the moment it seems to be only available in Europe but keep an eye because they are going global soon.

Sign Up Here and get a free card (they’ll waive the sign up fee for you).


So there you have it, there’s nothing stopping you from getting out into the world and seeing what’s out there, find your niche and getting your own import export business off the ground.

Import Export Business Startup

The story of Lord Alan Sugar is a great one, from selling radio aerials for cars and other electrical goods out of a van, to a market stall, to multimillionaire. Starting an import export business really isn’t rocket science and can be hugely rewarding and make you financially successful but of course, is going to take time, dedication and some hard work.

Import Export Business Opportunities

As with any small business venture, sometimes we need help getting ideas together as a kick start to moving things to the next level. In setting up export businesses, the first question is always, “What can I import and sell?”. Finding a niche or a gap in the market takes some time and research but there’s generally a market out there for everything.

There’s literally a world of opportunity within international trade and the best part about it is researching what’s out there to import and sell at home, is the chance to travel and discover amazing products from other cultures and countries. Before you know it you’ll be an international trader running a successful business selling quality products from every country!

Well, let’s take one step at a time, so pack your bags and grab your passport, here’s some ideas to get you thinking from six countries. Once you’ve figured out what you want to sell, check out our guide on how to find buyers for your products.


Leather Products

Leather is a prominent industry in India with leather also being one of the most widely traded items in the world, always in demand and can be considered ageless. Shoes and coats never go out of fashion and can last for years, so becoming an export merchant for this niche may not be a bad idea. Leather purses, bags, briefcases, belts, wallets, gloves, the list goes on, there is a huge range of products to import.

There are more than 1000 leather exporting companies in India, making it arguably one of the best import export business in India.  Some of the prominent players are Prara Leathers Private Limited, Rahman Industries Limited, Farida Prome Tannery Private Limited, Tata International Limited, Super Tannery Limited and Blue Diamond Leaders.

ABTS Training also has a contact in India that has joined our Facebook group offering leather goods and handicrafts.

For more information and data see IBEF.

Jewelry and Precious Stones

India has long been considered to be the hub of the global jewelry market because of its low costs and and highly-skilled labour. India is the world’s largest cutting and polishing centre for diamonds. The gems and jewelry market in India is home to more than 300,000 players, with the majority being small players, so this is a great opportunity to go to India experience the culture, speak to jewelry dealers and see what opportunities are there.

Jewelry is such a huge market in India with a market size of US$75 billion as of 2017 and is expected to reach US$ 100 billion by 2025, there’s no reason why you can’t take a piece of the pie and start trading in jewelry.

For more information and data see IBEF.



Egypt is famous for having the highest quality cotton in the world and is always in demand, worldwide. Production using fine Egyptian cotton includes  shirts, fabrics for trousers/shorts, worsted wool fabrics, denim, fleece, jersey, flat/woolen knits and much more. Apparel production includes active sportswear, outerwear, underwear, suits, socks, infant wear etc. Production of arguably the most famous use of Egyptian cotton includes a wide variety of bed sheets and bath towels.

Perfumes and Cosmetics

Egypt was once the prestigious center of the international perfume industry. Perfumes were created and mass-marketed elsewhere in the ancient world but it was Egypt that was most renowned and identified with the international perfume trade.

80% of the world’s natural jasmine products, come from Egypt, where specialists in this ancient art extract the aromatic oils from a profusion of flowers, leaves, roots and herbs and export them to perfumers in Paris, London, New York and even Moscow. Egyptian perfumes is a huge export market with some great opportunities.


Locally Made Weaves

According to some estimates, Africa’s dry hair market, this being the market for weaves, wigs and hair extensions, is right now worth over $6 billion a year and growing rapidly. Western countries, particularly the US and UK are in high demand of weaves and will pay top dollar for real human hair.  Incidentally, Thailand is also a great source for real human hair, sold in many of the markets for very reasonable prices.

Ginger, Garlic, Sesame Seeds and Nuts

Nigerian exports of nut related produce including oil seed, oleagic fruits, grain, seed, fruits is massive. Sesame seeds are in much higher demand too being that Sushi restaurants are now so popular.  Ginger is one of the most traded spices in the world and Nigeria has an abundance. Starting a Trans-Sahara or Trans-Atlantic trade with these products will be profitable but take some research and time to find buyers for your exports. Garlic is also on top of the list and is easily exportable from Nigeria.

In our Facebook group we have suppliers in Nigeria offering tigernuts, garlic, ginger, sesame seeds and palm kernal oil.

If you’re getting a taste for an importing business and serious about import and export, sign up to our free training, ” How to start import export business. ”

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Learn how to start your own import export business.



Exports from Turkey are exploding with 2018 setting a record year of $168.1 billion, demonstrating the high level of demand for Turkish products.  Turkey is one of the world’s leading manufacturers of knitted fabrics, having the largest share in Turkish industrial production and being one of the first established industries in Turkey.  Turkish knitwear is known to be of the highest quality with worldwide competitive pricing making it an ideal product to import.  The potential for solid profits within this textile is huge.


One of the world’s most prominent carpet manufacturers, Turkey is continuously expanding its global market share with increasing exports year-on-year. The Turkish carpet industry is renowned  worldwide due its superior-quality products and advanced technology in production. Turkey currently holds a 15 per cent world market share in carpet trade and ranks in the number two spot behind China who takes the top spot.

In our Facebook group we have supplier offering carpets from Gaziantep in Turkey.


Mobile Phone Accessories

In every mall, high street and market stall, there are shops selling just mobile phone accessories. From unique looking earphones, crazy and cool phone cases, to selfie sticks and battery packs the appetite for the latest, coolest phone gadget is is enormous, worldwide. Importing these products  is a great opportunity and the cost of these products in Thailand are significantly lower than other countries worldwide, coupled with quality craftsmanship.


Shoe shoppers love Thailand! There are a gazillion varieties of shoes available in Thailand and at great prices. Importing shoes is a relatively safe investment as demand is stable and profit margins are solid.  Street markets and local retailers are a good place to start when it comes to finding buyers.

South Africa


South Africa’s wines are held in very high esteem but South Africa is not taking full advantage of and could export more wine to the rest of the world. With a weaker currency, South African wines are comparatively cheaper to those of other countries with stronger currencies. South Africa is currently the 12th biggest exporter of wine, with wine exports of SA bringing in $661.6 million. However, South Africa’s wine exports was the 2nd cheapest of the top 13 wine exporting countries in the world. This is an export market waiting to be taken advantage of and will likely see comfortable profits.

Gems and Precious Metals

South Africa Exports of Pearls, precious stones and metals was US$14.9 billion in 2018. Needless to say there is always a demand for diamonds and gold around the globe. The nations with the highest demand are Japan, USA, UK, Hong Kong, Germany, UAE and Belgium.

Your Own Import And Export Business

Hopefully this have given you some ideas to starting up your own import export business and before long perhaps your company can be doing some big international business.

Some reports state that around 70% of us are unhappy in our job. This being true, it’s always possible to change career and take the plunge and start up your own international trading business.

It’s scary but for those that do it and are willing to take the time to learn a new business, do their research, create a business and marketing plan and have the guts to take action, it’s well worth it. Nothing’s easy in this world but once a few sales start to come in, it’s a very rewarding feeling seeing something come to life that you’ve built.

For a little inspiration, here’s a story of how one of our students did exactly that and is now exporting Spanish wine to China.

Minimum Investment For Import Export Business

Other than knowing how to start an import export business, the next question is inevitably, how much will it cost?

Import Export Agent

The answer to that question is, it depends how you go about it.  Generally speaking, setting up as an export and import agent can be the way to go if you’re looking for minimal financial commitment as it requires less financial exposure, so this is something to definitely consider. Check our in depth blog post on how to become an import export agent for some great tips.

Freight Forwarders

One other big part of the business of import and export is know how to use a freight forwarder.  Eventually, you’re going to need to use one, you’ll outgrow the post office, the bigger your shipment size of your import and exports, so it’s worth understand how they can help you and what to be aware of.  We’ve written an in depth blog on what freight forwarders do and how they can help you.

The blog also includes some tips of what to be aware of and how you can protect yourself from being over charged.  Most freight forwarders are there to help importers exporters and run an honest game but as with everything, there’s always one or two bad eggs, so it’s worth being aware.


One of the key skills of any import company is the ability to effectively negotiate.  You’re going to need to negotiate not just the price of your goods but potentially the method of payment, such as a letter of credit, the terms of shipping (using Incoterms), as well as then negotiate the selling price with buyers.

Negotiating like most things, becomes easier and you get better with experience but a great start is to checkout or negotiation techniques and tips in our in depth blog. This should get you started in the right track.

Import Export Business Plan

Hopefully this blog has given you some inspiration into starting your own import export company so find some time and write a business plan.


The first place to start is identifying what you want to sell, so get out there and find the products you want to sell or represent.  Our in depth blog on sourcing will help to get you started as you can explore the globe for some cool products.

It’s best to perhaps pick an industry that you are familiar with so there’s less of a learning curve, if you’re into mobile technology and already know and understand a lot in this field, it can be a good idea to follow this road.

You’ll already understand the products that you’re looking at and probably know pricing already so these are a few advantages to sticking to what you know.

Also decide if you are going to act as an import export agent for this company or direct export.

Visit The Company

Make contact with companies and see what they can offer you and at what prices.  If you’re able to take a trip and go and visit manufacturers or factories, this is always time and money well spent and shows you’re serious.

You’ll also have the added advantage of seeing the product yourself, check the quality of the materials and the workmanship.  Nothing really beats physically seeing it as photos and video really can’t show this.

Global Exporting

Once you’ve sourced your products and established your product range, consider how you’re going to sell your products.  Check our blog post with some ideas and suggestions to finding buyers but also consider using the web and setting up you’re own website to export globally.

Your own website has several advantages as you can cut out the middle man from any direct sales and also acts as a shop window for your company for any new suppliers you’ll contact making you serious and professional.

These days it doesn’t have to cost a fortune but we go into much more detail in our blog post on how to export globally.

Your Import Export Business

There’s more to learn to fully run your own import export company but this should give you some good ground work. Once you’ve thought about these points and written down your ideas and made notes after doing your homework, you’ll be in a much stronger position to get going.

It’s hard work but the challenge is rewarding once you start the get the first coupe of deals done. You’ll grow in confidence and be able to streamline each part of your supply chain as well as learn the best avenues for selling your products.

How to Find Buyers For Export

One of the most common questions we’re asked by entrepreneurs thinking about getting involved in importing and exporting is, “how to find buyers for my exports”. There is no single or straight answer to this question, as you can imagine it depends largely on what your exporting and to what country or region. In today’s post we’ll show you 6 ways to find buyers.

6 Ways to Find Buyers:

  1. Test The Market With Retailers Such as Ebay, Amazon and Etsy
  2. Google Search for “Wholesalers of {My Product} UK”
  3. Kompass Wholesale Business Directory
  4. Contact National Embassy’s
  5. Contact Chambers of Commerce
  6. Find and Research Facebook Groups

It’s wise to spend time researching the market online for your export in various countries and areas before you take the leap. Ask questions on forums, Facebook groups and any other ways of getting some opinions from local people. This will be valuable as you can’t beat the feedback from local people who live and work in your target area. Asking about pricing and even product opinion can be very beneficial feedback.

We recently wrote an blog on how to sell globally from your own website so we won’t go into any detail on this avenue in this blog but there are plenty of other ways to find buyers for exports to think about.

Do It Yourself

With so many websites now online that allow you to sell your own products, why not consider listing your products? The biggest and most well known are Ebay, Amazon and AliExpress and as they’re international this is a great place to start. Register an account and add your products to these sites and see if you place any orders. If you do, you can be more confident about demand for your product in that country or area.

There are many smaller but well known sites online that specialise in smaller retailers and handmade goods such as Etsy and NotOnTheHighStreet. A small amount of research for your target country I’m sure will reveal others.

Best Practice

If you take this approach, it’s worth spending some time studying the best practices for listing your products so that you can take full advantage. For example, make sure photos of your products are well lit and show enough detail. Take photos from various angles so potential buyers can clearly see all of the product and consider even developing a short promo video. Write a descriptive title and description and answer any of the most common questions about the product so users don’t have to contact you and wait for a reply in order to get the answer to their question. When they’re ready to buy, you want to make sure there are no obstacles in the way and they “Buy Now”.

Customer Service

Make sure you offer an excellent level of customer service. Answer questions promptly, when you have your confirmed orders, ship your goods quickly and don’t delay. Update the customer with shipping and tracking codes so they can keep track of where the delivery is. Zappos has sold over a billion dollars in shoes and it built this off the back of excellent customer service. There is a lot to learn from Zappos and how they made customer service their priority and in return their customers gave them loyalty.

We All Read The Reviews

In return for great customer service, ask for a favorable review which are obviously important for credibility. This gives your next potential customer confidence, not just in your product but your service. With some good reviews, they may not hesitate to click the “Buy” button.

Bringing It Together For Wholesale Export

Once you’ve sold some products and built up a base of customers and good reviews you can use this to a second advantage. Contacting wholesalers and having a credible track record can be a big advantage. To be able to say that you’re already selling your products in the local market reduces risk to the wholesaler. If you can say that you’ve already sold “X” number of products in their country and you have “X” number of positive reviews that your potential wholesaler can verify, this is a great way to begin a pitch of your products and will no doubt get the attention of both wholesalers and retailers.

This begs the next question of how to find wholesalers and retailers for your products?

Google Search

It may sound obvious but Google as we know is the king of search so start here. For example, if you are exporting rugs or carpets from Turkey, perform a Google search on “rug wholesalers in UK”.

You’ll get plenty of wholesalers that you can contact and see if you can generate any interest in your products. Wholesalers received many emails and calls, being offered products all the time, so try and stand out from the crowd. A well written email, with clear and professional photos of your products is a good start. We will write another blog on the best approach to contacting buyers and wholesalers.

Follow The Kompass

Kompass is an online business to business directory, with more than 20 million companies, in 70 different countries. This is a great business resource and have a good chance of finding buyers for your exports within its listings. The information is not free and you have to buy lists of companies but the contacts are a great place to start.

National Embassy’s

This is more of an old school approach but still relevant. National Embassy’s want to promote trade between their country and the world and are there to help create these links. Contacting the commercial section of a country’s embassy and asking if they can provide you with a list of wholesalers of your export product is well worth doing.

This also works in reverse, if you are looking to source particular products from a country, contacting the embassy of that country is a good idea. For example, some years ago, we had an entrepreneur looking to source pine furniture to import to the UK and sell. He contacted the Cypriot embassy in London, where he was based and asked if they could help. Cyprus has many pine trees and is well known for its furniture so this was an obvious place to source. The embassy was happy to help and promote its exports and give a list of reputable and well established factory wholesalers and our entrepreneur went on to negotiate some great deals and setup a successful business.

Chambers of Commerce

Chambers of Commerce (e.g. British Chamber of Commerce) are another good resource to make contact with, much like national embassy’s. The Chambers want to promote international business and commerce and have close links with many industries and companies in local areas. They can offer advice and help and often support businesses by offering training so are able to certainly push you in the right direction.

ABTS International Trade Facebook Group

Lastly, ABTS Training has recently setup a new Facebook Group free to join, where we hope we will be able to match up buyers and sellers worldwide and answer any questions on international trade as well as any tips and discussion.

Feel free to join our group.

Import Export Training Course Online

Hopefully this blog gives you a few ideas on how to get started with your import export business and in particular how to find buyers for your export products. There is one more option which is to find stockist or commercial agents but we’ll save this for another blog, so make sure to follow us.

We’re currently offering our online import export training course for just £249 so now’s a good time to get stuck in and get to grips with all aspects of international trade, particularly trading under WTO rules. Learn how to streamline your import export process and keep your profitability as strong as possible.

We were voted Best Trade Education Provider in 2017 by Trade Finance Global and our course has been validated by the London Institute of Shipping and Transport.

Check out our reviews on multiple sites and let us know if you have any questions.

Start Wine-ing And Get Exporting

Importing and exporting doesn’t have to be rocket science. Sometimes a simple idea can kick-off a successful career and doesn’t need to be over complicated.

In November 2017 a young lady, 23 years of age, enrolled on an online import export training course, which she completed and had  confidently learned how to export.

To Or From China?  Research Is Key

This young entrepreneur had been looking at China, as many do, to import goods to sell to Europe and on doing more and more research, came across an idea where she saw a gap in the market.  This gap however, was in the reverse direction, rather than import from China, she believed that exporting to China was more advantageous, in particular, exporting Spanish wine to China.

A simple product, a simple idea and something that can be relatively easily filled. Sometimes we don’t have to find some far out there, brand new product that no one has ever seen.  Keeping an open mind and let your research tell you what’s needed. Then trust your research and your gut feeling!

With alcohol sales increasing significantly year on year and China’s middle class expanding, finer wines are more in demand. Also the explosion of Chinese tourism across the globe means that Chinese are travelling further abroad and finding a taste for quality wine and spirits.

With further research, our entrepreneur selected 3 wine producers in Spain and was grounded in negotiation techniques, therefore able to negotiate a solid and successful contract with them.  The wine supplier as you may imagine, was  only too happy to help her penetrate the Chinese wine market and was very helpful.

Stockist Agents

In China, after talks with several potential stockist agents, she selected one that fit her personal criteria and potential future expansion plans.

The first deal was agreed and signed and the stockists agents terms of delivery were CFR  Chinese Port subject to Incoterms 2010.  Our entrepreneur was familiar with and understood these Incoterms and able to make the necessary arrangements for the delivery.

She promptly contacted a freight forwarder in the UK and negotiated a freight rate for collection from the Spanish wine supplier and delivery to the specified Chinese port.  Her knowledge of Incoterms 2010 and the research she had conducted ensured she accepted a fair price for this delivery therefore maximising her profits.

Method Of Payment

The final part of the contract was to negotiate with her Spanish wine supplier,  a 60 day payment against a Bill of Exchange, availed by her bank and a 30 day bill of exchange, availed with her stockist agent thus enhancing her cash flow, giving plenty of time to receive funds from her stockist agent and make the payment to the Spanish vineyard.

The initial trial order was for 4 pallets of wine by LCL service, with the bills of lading to be produced and forwarded to the stockist agent, together with other commercial documents as a Cash against Documents Transaction.

Bring in a Range

After this successful shipment, the first consignment was sold to one outlet by the selected Chinese stockist agent and a partnership has now been agreed and contracted to jointly finance and purchase a Full Container Load (FCL) of Spanish wine.

With the potential to supply a range of products, negotiations are underway to bring in more related products to maximise this business relationship as joint profit margins.

 Lesson Learned

You can turn a relatively simple idea into reality if you follow some simple rules:

  1. Identify the product(s) you wish to buy or sell through solid research.
  2. Research the market you intend to sell to.
  3. Research and find several suppliers. Just one is risky as if there are any issues or problems, you may find yourself with no stock to sell.
  4. Negotiate commercially and legally sound contracts.

No business and making profit, doesn’t come easy.  Be prepared to put in the hard work, stay focused and keep yourself driven. Once you’ve navigated your first deal and made your first delivery, you’ll continue to learn and it will get a little easier each time.

Above all don’t “wing it” get trained in the practical aspects of importing and exporting or the risks of losing money are significantly higher.

What are Incoterms and How Are They Used

Knowing what Incoterms are and why they are so important is to going to be the foundation of learning how to export.  Think of Incoterms as code words that are used within international trade that make it 100% clear where everybody’s responsibility lies as far as the place of delivery, the division of cost and where the risk passes to the buyer.

Incoterms: A Definition

Incoterms are a pre-defined set of three letter codes created by the International Chamber of Commerce (ICC) which were established so there would be clear international commercial terms, as far as where costs and risks lie within each party (the buyer or the seller) when making an agreement in moving goods from the source to the destination, hopefully reducing issues within a supply chain.

Quick History

Incoterms were very first created in 1923 but over the years they’re updated and amended. So far, they’ve been updated 8 times since 1923 and we’re now using Incoterms 2010. There’s due to be an update in 2020 in which case Incoterms 2020 will become the current standard.

Incoterms is an acronym:

  • IN stands for International
  • CO stands for Commercial
  • TERMS are obviously terms
  • 2010 denotes the year of latest revision

Why Do We Need Incoterms?

When we buy something from eBay, we expect the seller to receive our money and send us the product that we’ve paid for to our named destination (usually our home address). If we don’t receive this product, we can contact the seller and address the problem or should that fail,  contact either our credit card company and/or eBay and they will act on our behalf and settle the dispute.

Obviously in buying something on eBay the process is pretty simple but the seller may say once they put the product in the post and have the proof of postage, it’s no longer their problem.

If the package is lost in between, it could be the fault of the post office or maybe it was delivered to a neighbor.  There are variables that come into play and if something goes wrong, the responsibility of the buyer and seller is not so clear. However, on this small scale it’s usually reasonably easy to resolve.

Incoterms, or these “code words” were developed to clear up any issues on exactly who is responsible for what and make sure that there cannot be any misunderstandings.  The prime purpose in developing Incoterms is to identify where the buyers and where the sellers responsibilities lie under three main areas:

  1. The place of delivery from the seller to the buyer.
  2. The transfer of risk from the seller to the buyer.
  3. The division of costs between the seller and buyer.

Essentially it stops any confusion for what the buyer and seller pays for.

How Many Incoterms Are There?

There are 11 main Incoterms that are divided into 4 categories.  There are new Incoterms due to be developed for 2020 so this may increase but these are the 11 current Incoterms in use on the international logistics stage today.

The following apply to any mode of transport:

  1. EXW Ex Works
  2. FCA Free Carrier
  3. CPT Carriage Paid To
  4. CIP Carriage and Insurance Paid To
  5. DAT Delivery at terminal
  6. DAP Delivery at place
  7. DDP Delivered Duty Paid

For sea and inland waterway transport:

  1. FAS Free Alongside Shipping
  2. FOB Free on Board
  3. CFR Cost and Freight
  4. CIF Cost, Insurance and Freight

Incoterms Infographic

Before we dive too far into Incoterms, review our infographic below which illustrates where the obligation and risk passes from the seller to the buyer.

Incoterms Infographic
Protected with, Reference Number: 7278060719S008

To embed this Incoterms infographic, copy and paste the code below:

Which Incoterm Should I Use?

It’s beyond the scope of this blog to go into detail on each Incoterm as it would take quite some time but as you’ve probably guessed, which Incoterm(s) you should be using depends on  various circumstances. Not least, your customer may ask you to deliver under a preferred set of Incoterms, so it’s wise to be well informed on what all 11 Incoterms mean and how to use them.

In my experience, the majority of companies that I deal with, tell me that they try to trade under EXW as its ‘Easy” and requires the minimum involvement in the logistics of delivering to their overseas customer.

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Two Very Different Incoterm Examples

Using the following two examples, you can see there are two very different ways to achieve the same thing, namely getting a delivery of your goods to your customer.

Scenario One Using EXW

Here’s an example of what’s needed if you as a seller were to export under the Incoterm EXW (Ex Warehouse):

  1. Place of Delivery: The sellers warehouse door
  2. Risk Passes: At the sellers warehouse door
  3. Cost: Cost of production plus profit (or the price on the invoice)
  4. Export packing (if required)

As you can see, by using EXW, you have very little work to do other than preparing the goods, boxing them up and have the shipment waiting at the named place (usually your warehouse door) ready for collection.

Delivery Ex Works is great if you can agree on that with your customer but what if they request any terms of delivery? This is where you’ll need to know and understand Incoterms rules.

Scenario Two Using CFR

Now let’s say that you’ve negotiated and landed a large order, that’s a profitable deal with a new customer and they’re potentially going to make many more orders in the future.

They don’t want to organise the logistics of collecting their order from your warehouse but instead want you to organise the delivery to them.  They ask you to complete the order under the Incoterm CFR and expect in this case, the you as the seller delivers.  This very much changes the work involved from the sellers point standpoint:

  1. Place of Delivery:  On board the vessel at named port (or inland waterway transport vessel)
  2. Transfer of Risk:  When goods are placed on board the vessel
  3. Division of cost:  Cost of production plus profit (or the price on the invoice)
  • Export packing if required
  • Export Entry Declared to HMRC
  • Weight Certificate
  • Transport to dock of Export
  • Terminal Handling Charges
  • Security check if required

Contrary to EXW, by trading under CFR there is much more work to do in preparing the order for export and transferring the shipment to the dock in order to be transported, not to mention you as the seller are extending your risk because you’re not “off the hook” until the goods are on the vessel.

There may also be a cost implication as you’ll have to cover transportation from your warehouse to the dock and the various documentation as listed above.

As a seller, EXW is preferable of course but there will be times where a buyer asks you for something different, so be prepared.  In this case you would need to know that trading under CFR will require the following:

  • You as the  seller must have a basic knowledge of the export procedure
  • Obtain Export Licence IF required
  • Arrange transport to port of loading
  • Make an export entry to HMRC
  • Register for EORI status
  • Obtain freight quotation from Freight Forwarder or direct from shipping line
  • Issue Bills of Lading Instructions
  • Arrange for Bills of Lading to be forwarded to the seller according to the method payment involved in the contract between seller and buyer

There’s much to understand in exporting your orders around the world and if you really want to grow to a global scale, you must have an excellent grasp of export procedure.

Contract of Carriage and Insurance

Incoterms also address such matters as:

  • Contract of carriage and insurance
  • Licences, authorisations, security clearance and other formalities
  • Checking of packaging and markings
  • Delivery document

Depending on the Incoterm used, it’s either the seller or buyers’ responsibility to undertake the contract of carriage and insurance.  This is also very important.

By quoting a particular Incoterm the responsibility for delivery of the freight and its insurance, falls either upon the seller or the buyer, which is why it’s so extremely important to understand the Incoterm you’re trading under.  If you misunderstand this, you may have to pay for these costs when you’re not expecting to.

For example, under “EXW subject to Incoterms 2010” it is the responsibility of the buyer to arrange carriage and Insurance (should they want insurance).

However, under “CIF subject to Incoterms 2010” it flips to the sellers’ responsibility to arrange freight delivery and insurance.

Three letters can have a massive impact on a deal, costs and profit margins and must be understood.

Marine Insurance

Marine insurance, as like any other insurance, is important.  If your good are damaged or destroyed during shipment, you’ll need to make a claim. 

Under the Incoterms CIF and CIP, the seller is responsible to insure the cargo.

The seller must therefore obtain, at their expense, cargo insurance complying at least with the minimum cover provided by clause C of the Institute Cargo Clauses.  Cover for Clause A or B  may be obtained by the seller at the buyers request.

Both parties must fully understand their separate obligations when using Incoterms 2010 in the sales contract and in the above case, fully understand the insurance  cover offered by clause A, B and C.

Generally, clause A insurance covers all risks with certain exclusions, clause B and C offers limited risks with certain exclusions.

It’s up to the buyer to make it clear to the seller which insurance cover they require for their cargo when they request a quotation, however the seller is obliged only to obtain minimum cover as per Incoterms 2010.

Suitable Insurance

As a general rule the type of insurance most suitable for any particular shipment can be determined by considering the following:

Sea Freight

  • The nature of the cargo (fragile or robust)
  • Method of shipment
  • LCL (less than a container load) or  FCL (full container Load)
  • Direct service, port to port or trans shipped
  • Port conditions at port of loading and port of discharge (including trans shipment ports)
  • How is the cargo packaged? (i.e. Wooden crates, tri-wall carton)

This information is available from your Freight forwarder.

As a word of advice, there are many ports worldwide known for their lack of security, inefficient labour force and mechanically unsound cranes, so be aware of varying levels of service.

Air Freight

  • Nature of Cargo
  • Direct flight or trans shipped
  • Airport conditions at airport of dispatch and arrival

Again, as with sea ports, many airports worldwide can lack quality security, offer insufficient warehousing (for example, cargo exposed to the elements) and rough handling of cargo.

Remember, as a tip, Clause A,B,C does entertain a claim due to loss, damage or expense caused by insufficient or unsuitable packaging (4.3 under exclusions). 

Packaging and Markings

Under all Incoterms 2010 the seller is responsible for packing and related costs.

Incoterms 2010 states, “The seller may package the goods in the manner appropriate for their transport, unless the buyer has notified the seller of specific packaging requirements before the contract of sale is concluded”.

As an example, an order is received by the buyer which states EX WORKS (EXW) and the buyer does not indicate how they require the order to be boxed.

The seller is not given any information about the method of shipment by the buyer either. How does the seller pack the goods as all they know is the buyers’ truck will collect the consignment the warehouse?

The seller knows that his buyer is in West Africa so it’s a reasonable assumption that the cargo will either be delivered by air or sea.

What  can the seller do regarding packing requirements?

They could take the attitude:

  1. As I was not given any particular packing instructions, I’ll pack the way we normally do.
  2. I’ll contact the buyers freight forwarder and enquire about  the intended method of shipment.
  3. Prior to accepting the order, I’ll ask the buyer if they have any specific packing instructions, pointing out to the buyer that if they are insuring the cargo themselves they should keep in mind clause 4.3 under

Obviously, it would be great if the second or third option were happen but many times, it’s the first and this can lead to further problems and stress.

Licences, Authorisations, Security clearance and other formalities

Under the following Incoterms and where applicable, the seller must obtain, at their own risk and expense, any export licence or other official authorisations, complete all customs formalities necessary for the export of the goods and under DAP, DAT, for their transport through any country prior to delivery:

  • EXW
  • FCA
  • CPT
  • CIP
  • DAT
  • DAP
  • FAS
  • FOB
  • CFR
  • CIF


Where applicable the seller must obtain, at its own risk and expense any export and import licences or other official authorisation and carry out all customs formalities necessary for the export of the goods, for their transport through any country and for their import.

Costs and Responsibility

The seller must take into account any costs and time associated in obtaining:

  • Export/import licences as per Incoterms 2010 used in the contract
  • Export entry costs as per Incoterm 2010 used in the contract
  • Import customs duty as per the Incoterm 2010 used in the contract

Provision of Information and Related Costs

Under the following Incoterms, the seller must, where applicable and in a timely manner, provide or render assistance in obtaining at the buyers request, risk and expense, any document and information, including security related information that the buyer needs for the import of the goods and/or for their transport to the final destination.

The seller must reimburse the buyer for all costs and charges in obtaining documents and information:

  • EXW
  • FCA
  • CPT
  • CIP
  • DAT
  • DAP
  • DDP
  • FAS
  • FOB
  • CFR
  • CIF

IMPORTANT:  The seller is entitled to charge the buyer for such documents as a certificate of origin, movement certificates etc.

Many buyers think that they cannot be charged for such a service and if you’re working on tight margins, every penny counts.

Delivery Documents

Another area to understand are the documentary requirements, which covers:

  • Certificates of Origin
  • Movement Certificates
  • Bills of Lading
  • Master and House Air Waybills

EXW The seller has no obligation to the buyer.

FCA The seller must provide at the sellers expense, proof that the goods have been delivered in accordance with delivery instructions.  The seller must provide assistance to the buyer at the buyers expense, risk and cost in obtaining a transport document


 If customary or at the buyers request, the seller must provide the buyer, at the sellers expense, usual transport document(s) for the contracted transport method.

The transport document must cover the contract goods and be dated within the period agreed for shipment . The documents must also enable the buyer to claim the goods from the carrier at the named place of destination and enable the buyer to sell the goods in transit by the transfer of the document to a subsequent buyer or by notification to the carrier.

When such a transport document is issued in negotiable form and in several originals, a full set or originals must be presented to the buyer.

CFR and  CIF

The seller must provide at it their own expense to the buyer without delay, the usual documents for the agreed port of destination

The transport document must cover the contract goods be dated within the period agreed for shipment, enable the buyer to claim the goods from the carrier at the port of destination and unless otherwise agreed, enable the buyer to sell the goods in transit by the transfer of the document to a subsequent buyer or by notification to the carrier

When such a document is issued in negotiable form and in several originals, a full set of originals must be presented to the buyer


The seller must provide at their expense, a document enabling the buyer to take delivery of the goods at the named place.


The seller must provide the buyer, at the sellers expense with the usual proof that the goods have been delivered at the named place, unless such proof is a transport document, the seller must provide assistance to the buyer at the buyers request ,risk and expense in obtaining a transport document.

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Incoterms 2020

The wait is over as Incoterms 2020 was release on September 12th 2019.

There was a lot of rumors on the Internet prior to publication of the 2020 edition. We heard that EXW, FAS and DDP will be removed and FCA would unfold into two Incoterms with a brand new Incoterm, CNI to be introduced.

Well, these never came to fruition and we still have eleven terms, ten of which we are familiar with. There is however, one new term:

DPU (Delivered at place Unloaded)

This term takes the place of DAT.

A full list of Incoterms 2020 are:

For any mode of transport

  • EXW
  • FCA
  • CPT
  • CIP
  • DAP
  • DPU
  • DDP

For Sea and Inland Waterway transport

  • FAS
  • FOB
  • CFR
  • CIFS

What’s New In Incoterms 2020?

Well, it’s easier to understand than the 2010 edition, with more explanations, clearer English and less ambiguities. Overall it’s more user friendly with expanded introduction and explanatory notes and appropriate security matters are addressed under A4 Carriage.

The request in a Letter of Credit for shipped on board Bills of lading under FCA is also addressed (although I personally don’t think adequately enough).

Horizontal presentation of buyer and seller obligations, which makes it easier to read both the buyer and sellers obligations at a glance. All costs for the buyer and seller are identified under A9 B9, which is very helpful indeed but obligations and cost for Verified Gross Mass (VGM) has not been addressed by the drafting group, as they thought that that obligations and cost were too specific and complex to warrant explicit mention In Incoterms 2020.

Note for CIF CIP, Carriage and Insurance is addressed under separate rules, Carriage under A4 and Insurance under A5. Rule A5 states that Insurance cover will be Institute Clause A (all risks) and not Institute Clause C (minimum cover) as stated in incoterms 2010 which is a radical change.

If you’re familiar with Incoterms 2010, the new edition will not come as a shock to you. You;ve plenty of time to purchase and study a copy of the 2020 edition as it doesn’t come into effect until January 1st 2020.

Contact us to purchase a copy of Incoterms 2020 (£55.00 plus postage) or direct from the International Chamber of Commerce London or your Local Chamber of Commerce.

The International Chamber of Commerce (ICC) has very strict rules regarding their copyright so don’t look to the Internet for a freebie’s, unless the publisher has paid a very expensive copyright fee.

If you have any questions on the 2020 edition please contact us.

5 Benefits For Using Incoterms

Overall, the use of Incoterms is important and avoids many “would-be” conflicts.

  1. It eliminates any misunderstanding between the buyer and seller regarding:
    1. The place of delivery
    2. The division of cost
    3. Where the risk passes from seller to buyer
  2. Allows the buyer and seller to choose how involved they wish to be in moving goods through the supply chain.

  3. It gives control regarding the level of insurance required and identifies which party is responsible for insuring the cargo.

  4. It defines who is responsible for export packing requirements and the correct packing.

  5. Lastly, it identifies which party is responsible for producing export documentation, shipping documents, import and export licences.
Import Export Training Course Online

We’re currently offering our online import export training course for just £249 so now’s a good time to get stuck in and get to grips not just with Incoterms but all aspects that you need in order to streamline your import export process and keep your profitability as strong as possible.

We were voted Best Trade Education Provider in 2017 by Trade Finance Global and our course has been validated by the London Institute of Shipping and Transport.

Check out our reviews on multiple sites and let us know if you have any questions.

Profit From Britain’s Greatest Export For Next To Nothing

Britain is a country of innovation and excellent quality products. There’s so many incredible exports the United Kingdom has to offer that the opportunities are literally endless.

“Can Do”

I’m a big believer in the “can do” mentality. Elon Musk, Jeff Bezos, Warren Buffet, Bill Gates and Walt Disney all started with an idea. They took that idea, believed in it and never stopped running with it. Here’s a reality check, the photo on the left was Jeff Bezos office in 1999.

He is now the world’s richest man and he achieved it in less than 20 years.

Britain’s Visiting Tourists Will Spend £26.3 billion In 2018

A friend recently asked me to help him think up a business importing exporting. As I got to thinking, I realised his biggest advantage is where he lives, Oxford. On doing just a small amount of research, the figures show that Britain’s tourism industry is huge and only getting stronger. Here’s a few facts from Visit Britain:

  • 2017 set a record for inbound tourism to the UK in terms of both visits and spend. There were 39.2 million visits to the UK in 2017, up 4.3% on 2016, with these visitors spending £24.5 billion, an 8.7% increase on 2016. The growth in visits was in line with the trend seen over the past five years. The growth in spending was the highest since 2013 and the second highest since 2006; spend per visit rose by 4.3%.
  • Our revised forecast for visits for the calendar year 2018 is for continued growth. We are forecasting 40.9 million visits in 2018, an increase of 4.4% on 2017. Our forecast for spending by visitors in 2018 is £26.3 billion, an increase of 7.1% on 2017.
  • London obviously receives the most visitors but Oxford is already 8th on the list

A very interesting article in The Guardian gave interesting statistics on the amount of Chinese tourists that are now travelling the globe and the UK.

The Back of Your Hand

£26.3 billion is more than enough to go around so why not take your slice? My friend has lived all his life in Oxford and knows it like the back of his hand. His whole network is there so rather than think too far afield I suggested he start at home. Why not create tours of Oxford with your own flare. Sure there’s people doing it already but there’s no market in the world that’s untouched and without competition. He knows Oxford better than anyone and can take visiting tourists not just to the usual sites but his favorite places.

He can try and negotiate deals with local businesses, many of which he already knows, offering his tour groups a discount if brings them.

Home On The Range

One of the points we teach in our free import export training tips is the have a range of products. Always easier to come away with a sale if you offer a range of products opposed to just one. Our Oxford tours idea is no different, which could offer several tours to cater to different audiences:

  • The Pub Crawl: Who doesn’t love a pub crawl. Take your guests on a tour of some of the best local pubs, try some of Britain’s best beers and ale’s!
  • Food Tasting: Tour Oxford’s tea rooms, fish and chip shops, bakery’s, the many places that my friend knows and loves. Ask if they will cater for a group offering smaller portions as a few hours of eating at different places means you can’t eat the usual full size plate.
  • Movie Sets: There’s many movies and series that have been filmed in part in Oxford, running a tour visiting these and giving some local insight is something tourists love to see.
A Captive Audience

Once the tour group is in front of you, there’s a captive audience. Personality will make a difference so interjecting this would make the tour more enjoyable, interact with the group and this builds levels of trust. Building on trust then look to sell products to the group. We all love a souvenir, so negotiating with local businesses that offer fine, perhaps hand made products and these can be offered to the group.

I suggested my friend also makes sure to get the groups contact email and any other details as many tourists will return to a holiday destination. They may want to take another of the tours or hear about newly created ones.

Get their feedback and make changes as that feedback suggests.

Export Britain

Perhaps another piece of the jigsaw is to then get an online ecommerce site and promote this to the same audience and export Britain around the world. See our blog post with practical advice on how to go about getting online and exporting globally, without having to have a huge budget.

Offering tours as well as fine British products online is a double income stream.

You Won’t Know Until You Do It

As you can see, setting up this business really won’t cost a fortune and all you’re doing is taking the knowledge you have and using it to build a business. Take what interests you have and stick to what you know, this is key. Focus on one thing to start with, then grow your business organically.

Once you start to get the audience, you can market to them. The UK has some fantastic products and places to see and millions of people from around the world come here to experience it every day.

Creating your own import export business isn’t rocket science, it just takes a thought and a little imagination.

Sell Products Online

Once you know what is selling and how to export, the bigger question becomes, how do you sell products online to an international market?  The Internet is the obvious way to reach a global market and start selling without needing millions in advertising budgets through traditional advertising.  Our simple guide below explains the basics of getting your website online and key points to marketing.

How To Sell Online

That idea that began in your head, you acted on, you’ve found a way to take it and turn it into a reality. Congratulations indeed, you are part of the minority. For many, taking the risk, working that hard, probably your current job in the day, then getting home and working another shift on your own company is too much for the majority. Putting up your own money to finance your new company, keeping the motivation and drive can be difficult but you’ve not given up, what you’ve achieved is admirable and you’ve proven yourself braver than most.

You’ve achieved so much, you’ve sourced or are manufacturing your products, importing them to your warehouse and now you need to start selling online.

Online Marketplaces

Selling is not rocket science, you have to sell your products at a higher price than you buy them. However, especially in this day and age where competition is fierce, it’s easier said than done. It’s not easy but you already know that coming this far. You’re obviously up for the challenge. Selling globally is something that we can all do these days thanks to the Internet. That idea of making money and taking orders while you sleep is reality, potential customers can find your site any time of the day, enter their credit card details and buy your products.

Buy A Domain

Before you can think about selling any products, a domain name is where it all starts online – Registering one is easy enough, go over to Go Daddy, search for your name and register it. Two quick tips:

1. Think about registering a domain name with your main keyword in it can help with rankings. You can register two names, one being your company name and the other more keyword friendly. You can promote your company domain on business cards, letterheads etc. but promote the keyword rich one within Google and online.

Don’t overdo the keywords though, keep it simple as even a small business still has to look professional.

2. The longer you buy the domain for, it could help your ranking in Google. Google ranks websites on many hundreds of points so buying a domain for 10 years won’t get you to the top on it’s own but it’s something that Google does measure.

Google’s logic is simple, if you spend the money to register it for a long period of time, you plan on being around, opposed to someone who is taking it year by year.

Your Ecommerce Website

These days you can build yourself a website with an online store builder. Years ago this used to be an expensive and time consuming project but now it’s really become much more simple.

There are “open source” free ecommerce platforms out there for your new online business which will of course include a shopping cart, the most common being WordPress. You’ll need a little tech knowledge but there are so many free tutorials on Google for WordPress that at every step you’ll be able to fall back on some video help.

Magento is a second step up, more powerful as a ecommerce platform but you’ll need more tech knowledge.

Shopify is an option as somewhere you can setup shop quickly and easily but doesn’t give you all the control you may find you need.

WordPress may well be the best place to start. It used to be that you had to find a designer that would create your design then a coder to implement that design. Now you can simply go to a site like Template Monster and search for WordPress templates. Buy one, grab some hosting and install.

That is a little tricky and will take some time but here’s a quick guide on how to start . Check out Woocommerce as this is what you’ll need to install to actually run the ecomm side of your site but these days with a little study it’s entirely possible to create your own online store.

Selling Products Online

The temptation when building your shiny new website is to put everything you can think of in it. There’s literally thousands of free plugins and features you can add. Best advice, keep your own ecommerce website simple.

The advent of the internet has made us much less patient. If we can’t find what we’re looking for in a few seconds, we hit the back button and bounce off the site. The same will be true of your website; your competition is one click away. Keep things simple, clear, to the point and quick.

Search For It And Make It Snappy

A major part of online ecommerce is including a site search or a product search, especially if your site has many pages and/or products. Allow people to find what they want quickly. Quick being another key point for Google, as something else it looks for in the site speed.

If your site take a long time to load, Google penalises you. “Long” on the internet is measured in seconds. So keep your site light and make sure it loads quickly, especially on mobile as I’m sure you know, most of us access the web through our mobiles more than desktop now.

We’ve become especially impatient with the rise of the internet so make sure that if you really want to sell products online, your site and all pages load quickly.

Credit Card Required

In order to make money, you’re going to have to take money.  So obviously credit card payments are a necessity.


The latest and greatest way to do this in our opinion is with a company called Stripe, the best service for online selling sites. Their payment processing is fast, easy to integrate, their customer service is excellent and fees are very reasonable.

The way Stripe make their money is for each transaction they process, they take a small percentage.  Once the transaction is approved and in your Stripe account, they’ll automatically send the money to your bank account however many times per month you set in your Stripe account.

This could be once a month, once a week or even every day if you need that for your cashflow. They offer WordPress plugins to make it even more easy to integrate into your website.


The other alternative that’s been around for a long time is PayPal. PayPal isn’t as slick as Stripe and probably needs some updating but for those that have a PayPal account (and there are many that do), this can be a convenient way to pay.

PayPal allow users to enter their card details into their account and when they want to make a payment for a product, if they can pay by PayPal, they simply need to login and select that payment method.

The advantage to the user is that they don’t have to go and get their credit card and enter the details because it’s already setup.

Our advice is to have both available on your website so your customer can choose the most convenient payment method for them.

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Speak Their Language

We all want to sell products online globally to clients worldwide but remember you’re  going to have to speak to them. Translations of the site will be needed.

You can try and sell to Spain in English but your sales will inevitably be stronger if you sell in Spanish. You’ll also have to consider what you’ll do if you have a Spanish customer that has an issue and can only talk in Spanish, a problem if you only speak English.

Customer Service Will Sell Products Online

One of the biggest lessons in knowing how to sell products online, can and should be learned from Zappos. Zappos has sold a billion dollars worth of shoes so if there’s anyone to learn from, it’s these guys. Customer service wins loyalty. When we call a company, we want to speak to a human, we don’t want to dial more numbers to get there, we want a response quickly.

If we have a problem or a complaint, make it right. The best way of keeping customers loyal is to deal with problems and issues, quickly and to fix the problem. We all understand that there are problems in life, it’s how you correct them that can make a disgruntled customer, a happy and forever loyal customer.

Make that happen. Have a read on Forbes about Zappos customer service. This is something that needs to be in place from the very beginning and should not be outsourced.  No one outside of your company is ever going to care as much as you.


Install Google Analytics on your site, it’s free. Setup goals and study the data. Without knowing what your audience is looking at on your site, what’s working, what’s not working, you won’t be able to progress. Analytics offers a wealth of information for you to study. Without using this, you’re blind.

Selling products online successfully means analysing data. Where are your users coming from, how long do they stay on the site, what are your most popular pages?  You’ll need to study these metrics and keep refining until you have good conversion rates.

Where’s The Traffic?

After all this, you may find yourself wondering why you’re not getting any traffic or sales. Well, there’s around 645 million websites online today. How are people going to find yours if you don’t tell them about it? Means more work but we already know you’re not scared of that! Here’s a few ideas to get you thinking.

Google Adwords

Getting a high ranking in Google is what we all want but it’s no easy task. It takes time and a lot of work. A quick way to Google is using Adwords. Pay to appear at the top of Google. Yes it means you have to find more funds but it’s a quick way to get off the ground. The other advantage is that it will give you an idea of traffic, whether your site is working well, if you have customers calling you you’ll understand their needs better.


WordPress is actually a blogging platform so use it. Create blogs that are interesting and relevant to people. I hope you are finding this blog useful and that you’re benefiting from the information. The next post I write, you will hopefully be interested in and continue to read. Over time, I hope you’ll become a loyal follower and share the information I’m writing about with others that will find it useful. The same applies to whatever you’re doing.

Don’t write blogs where you’re simply trying to get people to buy what you’re selling, drive people to your site with interesting and relevant content, then they may visit your site and look deeper, perhaps taking the plunge and buying something.

For example, if you sell cakes, don’t just try and sell your cakes on your blog. You can write recipes, make a few videos of how to make the best brownies at home, what are some of the best ingredients to use in cakes, what are your favorite cakes, whats the best cake tin…you get the idea. These subjects will be more interesting and if you post them out on social media, may get a lot more interest than, “Please Buy My Great Cakes”.

Be Social

Once you’ve written those great blogs or created a few great videos, send them out on Twitter, Facebook, Instagram, YouTube and all the networks. Use hashtags to gain more exposure.

The main thing to remember is not to get bored and give up. Blogging and gaining traffic takes time, you need to think of this as a 12 – 18 month project, it won’t happen over night. Be consistent and you’ll get there.

Sell Products Online With a Piggyback

Another idea is to use sites that allow you to sell but take a commission. This may not work for you if you’re working off tight commissions but in the long term it can still work, so consider it. Sites like Not On The High Street, Etsy and even Amazon and Ebay can really work to springboard some product awareness.

By adding your products to these, you’ll have to pay a commission on sales but you’re products may start to get exposure and any sales, means you’ll have the details of that customer to market to in future. Rather than looking at it as a commission on sales, you could look at it as paying to gain the customer.

Email Lists

Last point is to make sure you’re creating an email list of users. It’s an old form of marketing now but it’s still effective. It’s easier to sell products online to people that have shown an interest in what you’re offering and made an effort for you to keep in touch with them.

Offer something for free on you’re site, a discount, an ebook, a free cake! Get the user to leave their email and you’ll be able to keep them up to date with new products, discounts and other exciting bits and pieces!

Download our Quick Guide:
How to Export and Sell Globally

To embed this infographic, copy and paste the code below:


Creating your website, marketing and learning to sell products online is it’s own is a full time job so eventually, once your online business really takes off you may find yourself needing at least one dedicated person to working on this.

Nothing tends to happen quickly when it comes to the web either, there are so many platforms and browsers that to get a website to work on everything can take some fiddling and therefore time.

Make an overall plan for your website and stick to that and get it launched.  You can and will continue to tweak it after that until you find the recipe that works for you.  Perseverance is what will be needed so don’t give up and be ready for the long term game.

I hope this information helps get you off the ground towards finding your global market place and if it did, perhaps share it with others! (See what I did there?!)

Negotiation Styles And Strategies

Negotiation is a fundamental part of business itself and international trading.  You’ll negotiate every part of a deal from sourcing your products from suppliers, dealing with wholesalers and retailers, negotiating price and therefore your profit margin as well as the terms of delivery.  Understanding negotiation styles is one of the cornerstones to making any business successful not just importing and exporting.

Negotiation Skills

Deals come in all shapes and sizes but they are really only effective when both sides are happy and create value.  Making a deal where you get everything but the other side comes away with nothing, in the long run won’t prove to be effective business negotiations as you could find yourself dealing with someone who’s unmotivated and doesn’t care about losing your business, therefore gives you a terrible or non existent customer service, won’t address your concerns and perhaps cut as many corners as possible to save on their budget, giving you little value.

Effective negotiations works when both sides gain and there’s a compromising style. Both sides are then motivated and want to work together for the long term, working toward conflict resolution and continually trying to better the service and relationship.

Personal Negotiation Strategies

This is really important to understand: Many deals are negotiated based on matching personalities and a collaborative style, not cost alone. If you can find something in common and personalities work well, this can seal the deal and is a much more effective negotiating style.

Negotiating a deal is much easier when you like the person you’re dealing with.  Think about how much sense that makes for a second.  If you’re negotiating with someone who’s hard headed, stubborn or arrogant and wants only what they want, you probably won’t be that interested in getting the deal done. You’ll see them as someone who’s probably going to cause you a lot of stress and grief as time goes on, which no matter who much money may be on the table, you’ll really have to consider if it’s worth it.

On the other hand, if you’re meeting with someone who’s relaxed and friendly, someone  you can meet for a beer and discuss business, this is a much more likable scenario. They still know and understands business but you can see they’ll be good to work with, understanding when things go wrong and someone that will work with you for a solution, this type of person or relationship is much more appealing.  Money will always be important but may not always be the priority.

Getting to know the person your negotiating with a little can go a long way.

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The Art of Negotiation

Imagine you’ve got a great idea, you’ve spend months researching it, you’ve spent hard earned money getting the idea off the ground. This is now your baby, you’re excited, you love seeing this idea that started in your head, grow and become a reality.  The next phase is to meet two suppliers for example.

Approaches to Negotiation

The first is a guy who sits across the desk, asks what you want, looks it up, tells you he can do it, gives you a good price and leaves you to it.

The second is someone that takes the time to grab a coffee with you, wants to hear about how you came up with your idea, what steps you’ve taken to get the project to the point it’s at and wants to know about some of the obstacles you’ve faced. They show an interest in your baby, they show some enthusiasm and excitement and understand your project.

Perhaps they ask what other companies or people you’re working with as they may have a relationship with them as well something that could be a mutual benefit.  They ask how you plan to move the project forward, perhaps suggesting they introduce you to a couple of people in their business network that would benefit you as well as ask what problems you foresee in the future to see if they can help combat some of these which already shows and understanding of conflict management.

The price they give you is higher than the first but still just within your budget.  Which of those negotiation tactics do you think are better?

A comparison of different negotiation styles but being enthusiastic, taking the time to learn a little goes a long, long way.

Negotiation Training

Negotiation Styles

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Step 1:  Defining Objectives And Targets: Start with preparing your “L-I-M”.

1. Recognizing the objectives you would LIKE (L) to achieve. What does the perfect deal look like to you? Be realistic with this and make sure it’s not totally one sided. As mentioned, you don’t want anyone unmotivated on the other side and this is a key part of negotiation skills training.

2. Identify what objectives you INTEND (I) to achieve. Knowing what your objectives are will keep you focused, don’t lose track of these and make sure these are the prioritised in case you have to sacrifice one or two.

3. Finally, recognize the MINIMUM (M) you’ll accept. Know when you’ll walk away. If you cannot achieve what you need minimally from the deal, there will be no point in continuing the discussion.  In these cases, don’t burn your bridges as you never in in future if you can’t do a deal again but be prepared to walk away.

Step 2:  Setting The Negotiation Strategy

Are you working towards a Win-Win or a Win-Lose strategy? A win-win leads to collaboration, mutual interest, flexibility, joint problem solving and harmony between the parties, a good strategy for a long term relationships.

A win-lose strategy can lead to conflict, inflexibility, competition, one side beating the other and adversarialism. This strategy can be used effectively in one-off deals but be careful as if you need to come back and do another deal, you may find yourself with the door being shut in your face.

Of the two different negotiating styles, the first will produce a better deal.

Step 3:  An Active Listening Negotiation Style

Concentrate on what is being discussed. Don’t answer back or interrupt. Try to understand the other persons point of view and don’t jump to conclusions. Understand what you’re being told and put yourself in their position, try and think from their side how you can bridge the gap.

Collaborative negotiators find more success in achieving what they want with an accommodating negotiation style.

Step 4:  Methods Of Persuasion

One or several of the following 5 styles of negotiation can be used, depending on the circumstances:

  • Logic:  A simple strategy, laying our the facts, the positives, the negatives and talking them through.
  • Bargaining Style: We’ve seen this many times on Dragon’s Den! Back and forth trying to find the acceptable middle ground.  Using a collaborative negotiation style in general works well as it shows your willingness to work with the other party.  Know what you will give up, and feel out what will the other person give up to make a deal. Be realistic with what you’re going to bargain with or the other side may not take you seriously and that could kill the deal.
  • Emotion: Someone that likes you will want to work with you. Find what you have in common, sometimes even ask about their family, do you have kids the same age, family that live in the same town. These things can help to find common ground.
  • Threats: Not perhaps the best or first course of action but it threats have their place as a conflict negotiation styles go and obviously a competing style to bargaining. If you are the client, you can threaten to take your business elsewhere unless they give you some kind of a better deal. Sometimes there is only so much the other side can do, they cannot sell to you at a lost for a sustained period obviously so use this tactic sensitively and realistically.
  • Compromise and Negotiation: Of these five styles of negotiation, find the compromise through dialog is likely the most effective. Chat back and forth, listen and compromise.

Five negotiation styles for you to consider and it’s up to you to select the correct one(s) for the particular situation you’re in.  Make sure you have a very good idea of what you want and what you’ll sacrifice before you go into battle but remember, compromise and negotiation is the attitude to have.  Winning the battle does not mean you’ll win the war!

Step 5:  Style It Out

Find your own style; warm, a little humorous, tough, logical, all business? Negotiations are personality driven and a key leadership skill that you need in business. Personalities will either get along or clash. Find a way to get along and recognize these personality traits in the other party and respond accordingly.

Hopefully some of these techniques will help you put together a collaborative negotiation strategy. These probably aren’t Harvard negotiation styles but they are styles that have come from doing practical business day-to-day with international traders.

Bare in mind, that traders know their business, they know their figures and they know what they can and can’t do and negotiation styles in different countries can vary somewhat, so be open to this. You’ll come to understand this the more you negotiate deals in any particular country.

We’re all out to make a profit, we all need to make a profit so look to negotiate a deal that’s ultimately fair on both sides. This is what works best and will generate longer lasting business relationships.

We would love to hear how you get on or what tips you have for a successful negotiation, so feel free to contact us in the comments below.